Marketing Manager

Job Description

About iDreamCareer iDreamCareer (iDC) is on a mission to ensure every student makes an informed career decision. We offer personalized career guidance using tech, expert advice, and rich content to bridge the awareness gap in career planning. As we scale our outreach, we’re looking for a content-first marketing leader to join our journey. Role Overview We are seeking a Marketing Manager with strong roots in content creation, email marketing, and social media strategy . This role blends creativity with execution, ideal for someone who understands the power of words and design in building brand narratives. Bonus if you're tech-comfortable and have worked around CRM tools and web assets. Key Responsibilities 📩 Email Marketing: Plan, execute, and optimize email campaigns that nurture leads and engage audiences (parents, students, schools). 📝 Content Development: Ideate and create impactful content (blogs, newsletters, video scripts, ad copies, and collateral). 📱 Social Media Management: Lead brand visibility on platforms like LinkedIn, Instagram, and YouTube, including campaign design, calendar planning, and performance tracking. 🎨 Brand Collateral: Coordinate with designers to develop website creatives, brochures, pitch decks, and digital ads aligned with the brand voice. 🌐 Website Content Oversight: Work with product team to manage content flow, update pages, and optimize messaging. 📊 CRM Integration (Good-to-Have): Support integration of marketing workflows with CRM(LSQ) tools for lead capture and segmentation. Ideal Candidate Profile Bachelor's or Master’s in English, Journalism, Mass Comm, or related fields 2–5 years of hands-on experience in content-led marketing roles Demonstrated experience in email marketing platforms (e.g., Mailchimp, Zoho Campaigns) Working knowledge of social media content creation and coordination with designers/video editors Strong storytelling, copywriting, and visual communication sense Self-starter with a sharp eye for detail and timelines Why Join Us? Work at the intersection of education, impact, and innovation Be part of a team that reaches over 2.5 million students annually Enjoy a hybrid work environment that values creativity and ownership Shape the voice and digital presence of a purpose-driven brand