Marketing Manager

Job Description

Designation : - Marketing Manager, Territory Manager, Sales Executive , Marketing Executive, Sales Manager, Senior Marketing Manager, Marketing Analyst, Brand Manager, Social Media Marketing, SEO Marketing We are seeking an innovative marketing manager to promote our company's brand and services. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability. Description : Evaluating and optimizing marketing and pricing strategies. Analyzing market trends and preparing forecasts. Generating new business leads. Increasing brand awareness and market share. Coordinating marketing strategies with the sales, financial, public relations, and production departments. Developing and managing the marketing department's budget. Overseeing branding, advertising, and promotional campaigns. Managing the marketing department's staff. Preparing and presenting quarterly and annual reports to senior management. Promoting our brand at trade shows and major industry-related events. Keeping informed of marketing strategies and trends. Marketing Manager Requirements: Bachelor's degree in marketing, finance, business administration, or similar. A master's degree in a relevant field will be advantageous. At least two years' experience as a marketing manager. Proficiency in electronic marketing automation software such as Hub Spot Marketing and Bitrix24. Extensive knowledge of marketing strategies, channels, and branding. Superb leadership, communication, and collaboration abilities. Exceptional analytical and problem-solving skills. Strong time management and organizational abilities. A marketing manager would undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the businesss sales. As highlighted above, a marketing manager is a person who takes care of the entire marketing lifecycle. The marketing managers job description starts from planning and executing the campaign to analysing the ROI and tracking the budget. Depending on the size of the enterprise, there could be one marketing manager for the entire department or one single segment such as social media marketing, outdoor marketing, email marketing and so on. There are a number of marketing manager responsibilities which include: Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online) Implementation of the marketing campaigns right from ideation to final analysis and refinement Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need Further, the marketing manager would also need to be well versed with different types of organic as well as paid marketing channels such as content marketing, PPC advertising, Search Engine Optimisation, Search Engine Marketing, Outdoor Marketing, Social Media Advertising, email campaigns, lead generation initiatives, website design and landing page enhancement, copywriting, Education : - B. Tech / BE and MBA with 8-15 years experience