Job
Description
About HANNAN: HANNAN is a contemporary fine jewelry brand built on the principles of quiet luxury, craft, and storytelling. Every piece is designed to be intimate, personal, and rooted in thoughtful design. As we continue to grow, we are looking for a Marketing Manager who can bring HANNAN’s story to more people while preserving the soul of our brand. Role Overview: We’re seeking a creative and strategic Marketing Manager who will be responsible for growing HANNAN’s brand visibility, desirability, and customer engagement across digital and offline touchpoints. This person will drive content, campaigns, partnerships, and performance with deep sensitivity to aesthetics and brand voice. Key Responsibilities: Brand Strategy & Storytelling Refine and protect brand tone, voice, and narrative. Lead storytelling-driven content series (e.g., Becoming HANNAN , A House Becomes HANNAN ). Develop monthly content calendars aligned with collection drops and brand moments. Social Media & Content Management Own and manage Instagram, Pinterest, and YouTube content strategy and execution. Plan and publish reels, grid posts, and stories that reflect the brand’s voice. Collaborate with content creators, stylists, and founders to produce visual content. Influencer & Creator Partnerships Build and nurture long-term influencer relationships. Organize influencer seeding and gifting campaigns with measurable outcomes. Source content from brand-aligned micro and macro creators. Campaign Execution Plan and execute marketing campaigns for new product launches and IP-driven series. Work across teams to ensure smooth rollout of creative, copy, and assets. E-Commerce & Website Optimization Collaborate with designers and developers to improve storytelling and conversion across the website. Coordinate product uploads, banners, and homepage refreshes for campaigns. Performance Marketing Liaison Work with media buying partners to ensure ad creatives are brand-aligned. Use learnings from performance to optimize organic strategy. Email Marketing & CRM Co-develop email campaigns and flows (e.g., welcome series, launch alerts). Segment and analyze audience behavior for better targeting. PR & Editorial Outreach Coordinate with fashion and lifestyle editors to pitch stories and secure brand placements. Research & Trend Spotting Track cultural trends, competitor strategies, and global jewelry/retail movements. Ideal Candidate: 3–5 years in D2C, fashion, or lifestyle marketing roles. Deep understanding of Instagram, influencer, and content-first brand building. Aesthetic sensibility and copywriting flair. Strong project management and communication skills. Passion for thoughtful, slow fashion or design-led brands. Show more Show less
