Marketing Manager For Manufacturing Company

Job description

About Profile:

- We are hiring for AM - Brand Marketing role. This is a full-time, on site role. We are seeking an experienced person to drive brand management, exhibition/event coordination, and social media strategies.

- The ideal candidate should have worked hands on in the marketing department and should have the ability to manage work independently and leading different initiatives.

- This role is critical for building the brand's identity and maintaining its presence across multiple platforms.

- The candidate will be responsible for developing and executing strategic marketing and communication and creative plans that enhance our brand presence and drive business growth.

- This role requires a creative and analytical thinker with strong leadership skills and the ability to manage multiple projects.

Key Responsibilities:

Brand Strategy:

- Develop and implement brand strategies to build and maintain a positive brand image.

- Design catalogue, flyers, magazine and social media post

- Conduct market research and competitive analysis to inform brand positioning and messaging.

- Develop and execute brand management strategies to enhance market presence and positioning.

Marketing Campaigns:

- Plan, execute, and optimize multi-channel marketing campaigns.

- Oversee the creation of marketing materials, including digital content, print collateral, and advertising.

- Plan and manage corporate and promotional events to engage target audiences.

- Oversee social media strategy, content creation, and audience engagement across all relevant platforms.

Communication:

- Craft compelling communication strategies and messages for internal and external audiences.

- Manage public relations efforts, including press releases and media relations.

Social Media:

- Develop and manage social media strategies to enhance brand visibility and engagement.

- Monitor and analyze social media performance and adjust strategies as needed.

Collaboration:

- Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and alignment with business objectives.

Analytics and Reporting:

- Track and analyze marketing and communication performance metrics.

- Prepare reports and presentations to share insights and recommendations with stakeholders.

- Track and report on the effectiveness of marketing initiatives, providing insights and suggestions for improvement.

- Monitor and analyze market trends, competitor products, and customer preferences to adjust marketing strategies accordingly.

Budget Management:

- Manage marketing and communication budgets, ensuring cost-effective use of resources and achieving a high return on investment.

Key Skills & Qualifications:

- Bachelors/ master's degree in Marketing, Business Administration, or a related field.

- 4 - 5 years years of experience in brand management, event planning & social media marketing in the industrial or manufacturing sector.

- Excellent communication and organizational skills.

- Ability to work independently.

- Proficiency in design tools (Adobe Suite, Canva), marketing tools and platforms (Google Analytics, CRM systems, social media management tools) and social media management tools and platforms

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person