Marketing Manager (Data-driven Strategy)

Managerial position

If you’ve been itching to move beyond just executing campaigns and actually drive strategy using data, this is your shot. At this stage, we don’t just need ideas. We need smart decisions powered by numbers. Someone who knows app marketing inside out.

This is not just about ideation - it’s about making decisions backed by data and leading campaigns with measurable outcomes.

If you’re currently an associate ready to take the next big leap, this role is designed for you.

Key Responsibilities

• Develop and execute data-driven marketing strategies to drive user acquisition, engagement, and retention for our app.
• Create, manage, and analyse dashboards, datasets, and reports to track performance and optimise campaigns.
• Collaborate with cross-functional teams (product, design, content, tech) to align marketing goals with business objectives.
• Identify key user behaviours and translate insights into actionable strategies.
• Drive ROI-focused marketing initiatives, ensuring budget efficiency and campaign effectiveness.
• Stay updated with trends in app marketing, digital analytics, and data tools.

Requirements

• 2-4 years of experience in

  digital/app-based marketing

  .
• Strong understanding of

  data analytics, reporting, and decision-making

  .
• Hands-on experience with marketing tools (Google Analytics, Firebase, Mixpanel, Appsflyer, etc.) and dashboarding tools (Excel, Google Data Studio, Tableau, or similar).
• Ability to derive insights from complex datasets and convert them into clear marketing actions.
• Strong communication and presentation skills to explain data-driven insights to stakeholders.
• Self-starter mindset with eagerness to grow into a

  leadership role

  .

What We Offer

• Opportunity to step up into a managerial role and take ownership of data-driven marketing strategies.
• A collaborative environment where ideas are valued but execution is powered by data.
• Exposure to building scalable marketing campaigns for a growing app.

About Rooftop

Rooftop is where art meets technology. We’re India’s fastest-growing platform for art experiences, workshops, and cultural learning - making traditional and contemporary art accessible to everyone through our app and curated events. With creativity at our core and data driving our growth, Rooftop is on a mission to put Indian art on the global map.