Marketing Manager

Job Summary

B2B Marketing Manager

self-starter

Roles & Responsibilities

• Brand Strategy & Positioning

  : Define and strengthen BigCity’s brand in the B2B ecosystem with consistent and impactful messaging.

• Demand & Lead Generation

  : Plan and execute integrated campaigns that generate qualified leads and nurture them through full-funnel strategies.

• Marketing Automation

  : Manage and optimize workflows using HubSpot, Zoho Campaigns, or equivalent tools for email marketing and lead nurturing.

• Content Marketing

  : Develop blogs, case studies, whitepapers, newsletters, and sales materials that support lead generation and customer engagement.

• SEO & Website Growth

  : Drive organic website traffic, optimize search rankings, and ensure the website acts as a growth engine.

• Performance Marketing / Paid Media

  : Run and optimize paid campaigns across Google Ads, LinkedIn Ads, and social platforms to boost awareness and conversions.

• PR & Brand Visibility

  : Build relationships with media, drive PR initiatives, and establish BigCity as a thought leader in the marketing industry.

• Go-to-Market (GTM) Execution

  : Design and implement GTM strategies for new campaigns, partnerships, and service offerings.

• Events & Campaign Management

  : Strategize, plan, and execute events, webinars, and advertising campaigns to create measurable brand impact.

• Social Media Growth

  : Lead content and campaigns on LinkedIn (and other relevant channels) to build thought leadership and industry presence.

Required Skills

• 4–6 years of

  B2B marketing experience

  with expertise in demand generation, content, SEO, and campaign execution.
• Hands-on experience with

  marketing automation and CRM tools

  (HubSpot, Zoho Campaigns, MailChimp, Salesforce, etc.).
• Strong skills in

  SEO, content strategy, and digital campaign management

  .
• Familiarity with

  performance marketing platforms

  (Google Ads, LinkedIn Ads, Meta Ads).
• Experience in

  event planning, PR, and brand visibility initiatives

  .
• Excellent

  copywriting, storytelling, and communication skills

  .
• Strong project management skills and ability to collaborate across teams.
• A creative, analytical, and proactive mindset with attention to detail.