Marketing Manager

Roles & responsibilities

We are looking for a Marketing Executive who develops & implements offline marketing strategies along with some online marketing to promote a company's products or services through traditional media and channels. This involves creating and executing campaigns, managing budgets, and analysing results to achieve marketing goals

• Develop and Execute Offline Marketing Campaigns:

  This includes creating strategies for various channels like print, billboards, events and digital channels.

• Vendor Management:

  Manage relationships with external agencies, printers, and other vendors to procure various marketing materials and manage marketing campaigns.

• Conduct Market Research:

  Understand target audience needs, preferences, and behaviours to tailor campaigns effectively.

• Manage Marketing Budgets:

  Allocate funds for campaigns, negotiate with vendors, and track spending.

• Content Creation:

  Develop engaging and informative materials for offline channels, including promotional items, gifting, print ads and event materials.

• Campaign Management:

  Oversee the execution of campaigns, ensuring they are delivered on time and within budget.

• Stay Updated on Trends:

  Keep abreast of industry trends and innovations in offline marketing.

• Collaboration:

  Work with various departments, including sales, product, and creative teams.

Preferred candidate profile

• Strong understanding of marketing channels .
• Creative and strategic thinking.
• Excellent communication and presentation skills .
• Project management and organizational skills.
• Analytical skills to evaluate campaign performance.
• Experience with marketing budgets and forecasting.
• Ability to work independently and as part of a team.
• Knowledge of market research and data analysis