Marketing Manager - B2B

Job Description

Design and execute comprehensive inbound marketing strategies to attract business and enterprise clients to Marconix s offerings. Develop targeted content and campaigns to guide prospects through the marketing funnel and convert them into qualified leads. Enterprise Business Expansion Lead the creation, management, and optimisation of marketing campaigns designed to increase interest in and sales of Marconix s solutions. Collaborate with the sales team to align messaging and drive enterprise-level growth. Coordinate with the product team to ensure positioning aligns with product updates, launches, and roadmaps. Lead Generation & Nurturing Implement multi-channel lead generation strategies across platforms such as LinkedIn, content marketing, events and webinars. Develop lead nurturing workflows and drip campaigns to keep prospects engaged and move them through the sales funnel effectively. Sales Enablement Support sales teams with relevant collateral, case studies, and presentation materials tailored to enterprise prospects. KEY PERFORMANCE INDICATORS Enterprise Leads: The total number of enterprise leads generated and those converted into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). Enterprise Customers and Sales: The number of enterprise deals closed and the revenue generated from enterprise clients. Conversion Rates: Measure the conversion rates at each buyer journey stage, from lead generation to closed sales. Track landing page performance to identify high-converting assets and optimise underperforming ones. Lead Nurturing Effectiveness: Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time taken for leads to move through the sales funnel. Qualifications This FULL-TIME ROLE will only suit someone who also meets the following requirements: Strong experience in strategic marketing and campaign management. Ability to conduct market research and competitor analysis. Skilled in working with cross-functional teams to align marketing efforts. Proficient in creating content and managing brand messaging. A data-driven approach to decision-making and performance tracking. Familiarity with AI tools to enhance marketing efficiency. Excellent communication and collaboration skills. Strong problem-solving and adaptability in dynamic environments. Hands-on experience with CRM, marketing automation, and analytics tools. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you! Job Benefits Full-Time Position: Secure a stable and consistent work schedule. Established Company: Join a successful & growing organisation. National Presence: Be part of a national operation company. Top-Tier Leadership & Team: Collaborate with A leadership and A players, including a successful Founder & CEO and a successful CMO and CXOs. Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team. Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement. High-Impact Role: Shape the company s brand identity, customer journey, and digital growth strategy.