Marketing Manager

A Marketing Manager for a hospital plays a key role in promoting healthcare services, building the hospital’s reputation, and increasing patient engagement. Here’s a clear outline of the roles, responsibilities, and required skills 👇 🏥 Role: Hospital Marketing ManagerA hospital marketing manager is responsible for planning, developing, and executing marketing strategies to increase patient inflow, improve brand awareness, and communicate the hospital’s specialties effectively. Key ResponsibilitiesStrategic Planning Develop and implement annual marketing plans aligned with hospital goals. Identify target audiences and create campaigns for each department (orthopaedics, maternity, cardiology, etc.). Branding & Promotion Build and maintain a strong hospital brand image. Design promotional materials — brochures, posters, hoardings, social media creatives, etc. Digital Marketing Manage hospital’s social media, website, and online reviews. Run Google Ads / Meta Ads for awareness and patient inquiries. Track digital performance using analytics tools. Community Outreach Organize health camps, blood donation drives, school health check-ups, and awareness seminars. Partner with local organizations and corporate offices for health programs. Public Relations Handle press releases, media coverage, and hospital news stories. Maintain relationships with media and influencers. Patient Relationship Management Implement patient feedback systems and loyalty programs. Work with hospital front-office staff to ensure a positive patient experience. Internal Coordination Coordinate with doctors and department heads for marketing support. Train staff to communicate hospital services effectively. Budgeting & Reporting Prepare marketing budgets and ROI reports. Monitor campaign effectiveness and suggest improvements. Skills RequiredExcellent communication & presentation skills Strong knowledge of digital marketing tools (SEO, SEM, social media) Creativity in campaign planning Understanding of healthcare ethics and patient privacy Data analysis & reporting skills Leadership & team management QualificationMBA or Master’s in Marketing / Healthcare Management Experience in hospital or healthcare marketing (preferred 2–5 years)