Marketing Manager

Job Title: Food and Meat Marketing Executive

Reports To: Marketing Manager / Head of Sales & Marketing

Location: [From Salem to Bangalore-Karnataka]

Job Type: Full-Time

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and execute marketing campaigns for meat and food products across retail, wholesale, and/or export channels.
• Conduct market research and competitor analysis to identify trends, customer needs, and new opportunities.
• Plan product launches, promotions, and seasonal marketing activities.
• Work with internal teams (production, sales, and logistics) to align marketing goals with business objectives.

Brand Management:

• Manage brand identity, ensuring consistency across packaging, advertising, digital media, and POS materials.
• Oversee the development of marketing collateral including brochures, flyers, packaging labels, and digital content.
• Build and maintain strong brand visibility both online and offline.

Sales Support & Customer Engagement:

• Collaborate with sales teams to provide marketing support for B2B and B2C customers.
• Organize events, trade shows, food exhibitions, and in-store sampling promotions.
• Develop customer loyalty programs and promotional partnerships.

Reporting & Analysis:

• Monitor marketing KPIs and ROI, and report regularly on campaign performance.
• Analyze customer feedback and adjust strategies to improve satisfaction and retention.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Food Science, or related field.
• 2–5 years of experience in marketing, preferably within the food, meat, or FMCG sector.
• Solid understanding of meat products (cuts, processing, consumer preferences, etc.) is a strong advantage.
• Knowledge of local and international food marketing regulations.
• Strong communication, organizational, and project management skills.
• Proficiency in marketing tools (CRM, email marketing, social media platforms, analytics).
• Ability to work under pressure and meet tight deadlines.

Preferred Qualifications:

• Experience working with food (food & meat) retailers, distributors, or export markets.
• Familiarity with Halal/organic certifications and labeling.
• Multilingual capabilities are a plus (depending on market served).

Skills

• Meat and Poultry Processor
• Regional Service Marketing Manager
• Supervisor: Meat and Poultry Processing

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month