Marketing Manager - Admissions

Key Responsibilities:

• Develop and implement integrated marketing strategies to promote the institution’s academic programs.

• Manage digital marketing campaigns including SEO/SEM, email, social media, and online advertising.

• Plan and execute offline campaigns, including educational fairs, school/college visits, seminars, and roadshows.

• Liaise with advertising agencies, media partners, and vendors.

• Manage the design and distribution of promotional materials – brochures, banners, videos, etc.

• Monitor marketing budgets and evaluate campaign performance using analytics tools.

• Build strategic partnerships with schools, coaching centres, and education consultants.

• Supervise and streamline the end-to-end admissions process.

• Handle application intake, screening, document verification, and interview coordination.

• Ensure smooth communication between applicants and the institution.

• Collaborate with academic and administrative teams to ensure adherence to admission policies and enrolment targets.

• Maintain and report accurate data on inquiries, applications, and admissions.

• Guide prospective students and parents on program selection, career paths, eligibility, and admission procedures.

• Conduct one-on-one and group counselling sessions.

• Address student queries through walk-ins, phone calls, emails, and virtual platforms.

• Organize open houses, information sessions, webinars, and campus tours.

• Maintain student engagement throughout the decision-making journey.

Key Skills & Competencies:

• Excellent communication and interpersonal skills

• Strategic thinking and planning ability

• Strong leadership and team management

• Result-oriented with strong follow-through

• Proficiency in digital marketing tools and CRM systems

• Strong presentation and negotiation skills

• Ability to work under pressure and meet admission targets

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Education, or a related field

• Minimum 3-5 years of experience in education marketing, admissions, or student counselling

• Experience in the higher education sector preferred

Working Conditions:

• Full-time position with travel as required for outreach programs

• Occasional weekend work for events and admissions support

Mail Id - hr@ismpatna.ac.in 

Contact No. - 9264292367