Marketing Manager - Admissions

As an experienced Marketing Professional, you will be responsible for developing and implementing integrated marketing strategies to promote the academic programs of the institution. Your key responsibilities will include: - Managing various digital marketing campaigns such as SEO/SEM, email, social media, and online advertising to enhance visibility and reach. - Planning and executing offline campaigns, including educational fairs, school/college visits, seminars, and roadshows to attract prospective students. - Collaborating with advertising agencies, media partners, and vendors to ensure effective marketing communication. - Overseeing the design and distribution of promotional materials like brochures, banners, and videos. - Monitoring marketing budgets and evaluating campaign performance through analytics tools for continuous improvement. - Building strategic partnerships with schools, coaching centers, and education consultants to expand outreach. - Supervising and streamlining the end-to-end admissions process, including application intake, screening, and interview coordination. - Ensuring smooth communication between applicants and the institution, maintaining accurate data on inquiries, applications, and admissions. Key Skills & Competencies required for this role include: - Excellent communication and interpersonal skills - Strategic thinking and planning ability - Strong leadership and team management capabilities - Result-oriented mindset with strong follow-through - Proficiency in digital marketing tools and CRM systems - Strong presentation and negotiation skills - Ability to work under pressure and meet admission targets Qualifications: - Bachelors or Masters degree in Marketing, Business Administration, Education, or a related field - Minimum 3-5 years of experience in education marketing, admissions, or student counseling - Experience in the higher education sector is preferred This is a full-time position that may require occasional travel for outreach programs and weekend work for events and admissions support. If you are interested in this challenging yet rewarding opportunity, please contact hr@ismpatna.ac.in or call 9264292367.,