Marketing Management Trainee

Company Description

Blossom Inners Private Limited, established in 1982, is an ISO 9001:2015 certified innerwear brand. As a pioneer in India’s innerwear industry, Blossom Inners has achieved exceptional success by introducing innovative products and earning lasting customer trust. Specializing in lingerie designed for the modern, sophisticated woman, the brand focuses on quality, comfort, and personalized service. Today, Blossom Inners is globally recognized as a leader in the field.

Role Description

annasaly.jose@blossomlingerie.in

Candidate must ready to travel across India

·     Identify, plan, and execute various marketing activities which would increase brand awareness, community engagement, and sales within our target market.

·     Will be responsible for planning various marketing activities for all our EBOs to increase footfalls and push sales.

·     Oversee visual merchandising for an elevated product presentation and customer experience.

·     Develop and implement retail branding strategies for a consistent brand image across all our channels.

·     Identify new marketing opportunities/tools that can help the brand to move forward in the target market.

·     Conduct comprehensive research and analysis to gain insight on customer behaviour, preferences, purchases etc and integrating these insights into marketing plans.

·     Coordinate with the sales team and other stakeholders to deliver their requirements timely and aligning with the brand.

·     Assist in developing brand strategy and actively contribute towards the execution of brand strategy.

·     Responsible execution of BTL & ATL activities PAN India.

·     Plan creatively and strategically for media shoot and campaigns

·     Coordinate for various art work for sales promotions and  campaigns.

·     Plan and execute brand strategies within the agreed upon budgets and plan for budgetary controls.

·     Coordinate with ad agencies and consultants and ensure the timely completion of work.

·     Periodical review of cost benefit analysis of various marketing initiatives.

·     Plan and execute branding activities for digital sales

·     Market research and surveys

·     Data analysis

·     Create new vendors with high focus on quality and the cost effectiveness.

Qualifications

·     Degree in Business Management/Mass media/E- Commerce

·     Minimum 1-2 years of experience in similar industry

·     Business Acumen

·     Media savvy &Public relations

• Excellent Communication skill- both oral and written
• Strong Analytical Skills for market analysis and trend identification
• Experience in Market Planning and Marketing Management
• Excellent Communication skills for effective teamwork and customer interaction
• Customer Service skills to support client needs
• Degree in Marketing, Business Administration, or a related field is preferred
• Previous experience in the innerwear or fashion industry is a plus