Marketing Lead (Schools /Junior Colleges segment)

Job Opening: Marketing Lead
Location: Hyderabad

About Us:

Excellencia Group of Institutions is a leading educational organization known for excellence in Junior Colleges and CBSE Schools. With a strong focus on academic performance and innovative teaching methods, we are now scaling our outreach to impact more students and families.

We are looking for a dynamic and results-driven Marketing Lead to oversee and execute our marketing strategies, drive student enrollments, and enhance the brand presence of Excellencia across regions. This role is ideal for a marketing professional from the education sector who thrives in a high-growth environment.

Position Summary:

The Marketing Lead will play a critical role in building brand awareness, driving lead generation, and supporting admissions through well-planned marketing campaigns and initiatives. This is a hands-on role with both strategic planning and execution responsibilities, requiring a deep understanding of education sector marketing.

Key Responsibilities:

• Develop and execute marketing campaigns (digital, ATL & BTL) aimed at increasing student enrollments.
• Manage marketing budgets efficiently across campaigns and regions.
• Handle digital marketing activities including SEO, SEM, social media, email marketing, and website content updates.
• Coordinate closely with academic and operations teams for planning events such as seminars, webinars, open houses, and scholarship programs.
• Monitor and support local marketing efforts across all branches.
• Assist with marketing strategies for expansion into new markets and support new branch launches.
• Build and maintain partnerships with feeder schools, education consultants, and other relevant stakeholders.
• Analyze market trends, competitor activities, and feedback to refine marketing strategies.
• Lead and guide a small marketing team to achieve performance targets.
• Ensure consistent brand messaging and positioning across all marketing channels.

Required Qualifications:

• MBA in Marketing or a related field from a reputed institute.
• Minimum 5–7 years of experience in education sector marketing, preferably in the Schools or Junior Colleges segment.
• Hands-on experience in digital marketing tools, analytics, and campaign management.
• Excellent communication, coordination, and leadership skills.
• Demonstrated ability to drive lead generation and support admissions growth.

Preferred Skills:

• Experience managing multi-location marketing campaigns.
• Creative, data-driven, and strategic thinking mindset.
• Ability to work independently and manage multiple projects under tight deadlines.

Why Join Us?

• Opportunity to be a key contributor to a fast-growing educational brand.
• Help shape the educational journeys of thousands of students.
• Work in a performance-driven, collaborative environment.
• Competitive salary with performance-based incentives.

To Apply:

Send your updated CV and a cover letter to careers@excellencia.co.in with the subject line:
Application for Marketing Lead

Job Type: Full-time

Pay: Up to ₹1,800,000.00 per year

Education:

• Master's (Preferred)

Work Location: In person