Marketing Executive/Senior Executive

Key Management Group, Inc.

4 - 6 years

4 - 8 Lacs

gurugram

Posted:-1 days ago| Platform:

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Skills Required

data sources mailchimp competitor analysis io presentation skills semrush market research linkedin research sales marketing database building ahrefs marketo lead generation google analytics hunting hubspot communication skills crm zoominfo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strong knowledge of market research methodologies and data sources
Hands-on experience with SEO tools (Google Analytics, SEMrush, Ahrefs)
Experience in lead generation and database building using CRM and tools like Apollo
io, ZoomInfo, Lusha, Hunter, and LinkedIn Sales Navigator
Ability to track and manage email campaigns, bounced emails, and lead nurturing processes
Strong communication and presentation skills
Desirable Skills Domain understanding
Familiarity with marketing automation platforms (HubSpot, Marketo, Mailchimp, etc)
Exposure to AI-driven lead generation tools and intent data providers
Experience in creating content ideas aligned with SEO and lead-gen strategies
Ability to collaborate with sales and marketing teams to align insights with the go-to-market strategies
Educational Requirements Graduate/Postgraduate in Technology, Marketing, or related field
Job Responsibilities Should be able to analyze qualitative data, trends, strategies, and competition, aiming at increasing competitiveness
Efficient and detailed research over various sources to track industry-specific developments
New deals and acquisitions
Should be aware of research best practices and all the relevant data sources for references
Forecasts and tracks industry marketing and sales trends based on collected data
Researches and compiles data related to current product market, customer demographics and interest, and factors influencing demand; analyzes results to identify ways of maximizing sales and market penetration of current KMG Services
Collaborate with the marketing team to generate content ideas aligned with SEO goals (Google ranking, lead gen via ads, trending keywords research, competitor analysis)
Design and execute lead nurturing campaigns (emails, LinkedIn outreach, and other channels)
Explore and adopt modern lead generation strategies (AI tools, automation platforms, intent data providers)

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