Marketing Executive

Company Description The Giftidy, founded in 2020 and based in Delhi, specializes in crafting exceptional gifting solutions for every occasion, including corporate gifting and wedding favors. With a diverse range of gift hampers, we’ve had the privilege of serving 30+ esteemed clients like Deloitte, EY, American Express, HCL, Bombay Hemp Company, Rites, Utkarsh Small Finance Bank, and The Good Food Project. About the Role The Giftidy seeks a dynamic and creative Marketing Executive to manage day-to-day marketing activities and help shape our online and offline presence. This role involves driving impactful campaigns, creating engaging content, and contributing to product innovation. Key Responsibilities Research and develop trending content strategies for social media. Create and implement digital marketing campaigns across Instagram, Facebook, YouTube, Pinterest, LinkedIn, Email, and WhatsApp. Edit and optimize content for social media using relevant tools and apps. Monitor and analyze the performance of social media platforms. Conduct keyword research and competitive analysis to enhance campaign outcomes. Manage website content, including blogs, and track analytics to improve performance. Develop and execute a robust influencer marketing strategy by identifying, onboarding, and nurturing relationships with influencers Identify opportunities for product innovation and improvement. Collaborate with the team to ideate and evaluate new product options, considering procurement and design feasibility. Skills and Qualifications Passionate about marketing and creativity. Strong marketing and communication skills. Proficiency in social media marketing and content creation. Experience in web content writing and web analytics. Knowledge of SEO and SEM techniques. Familiarity with graphic design tools (experience with design software is a plus). Excellent verbal and written communication skills. Creative thinker with problem-solving abilities. Experience in digital marketing or a related field. If you're eager to craft compelling campaigns and contribute to an innovative start-up, join us at The Giftidy to make an impact! Show more Show less