Marketing Executive

Tecorb Technologies Pvt. Ltd. is a leading IT services and consulting firm specializing in delivering cutting-edge solutions in ML/AI, web and mobile app development, digital marketing, and custom software services. We're passionate about driving innovation and helping clients thrive in a digital-first world.

Position Overview

Marketing Executive

Key Responsibilities

Digital Marketing & Branding Support:

• Assist in creating and posting engaging content across LinkedIn, Instagram, Twitter, and Facebook.
• Support brand consistency across all channels through messaging and visuals.
• Collaborate with design and content teams to create banners, marketing copies, and campaign materials.

Competitor & Market Research:

• Conduct basic SWOT analysis of competitors and assist in gathering insights about industry trends.
• Use tools like SEMrush or Similar Web (with guidance) to research keywords, backlinks, and traffic sources.
• Support in tracking competitors' social media and blog strategies.

Content Development:

• Help create blog posts, website content, social media captions, and email newsletters tailored to our target audience.
• Assist in writing engaging LinkedIn posts for company updates and announcements.

Performance & Analytics:

• Support in collecting marketing performance data (social media engagement, website traffic, email open rates).
• Assist in preparing weekly and monthly performance reports using tools like Google Analytics or social media dashboards.

Team Collaboration:

• Work closely with senior marketing team members, designers, sales, and tech teams to support integrated campaigns.
• Participate in brainstorming sessions for campaign ideas and marketing strategies.

Required Skills

• Basic knowledge of digital marketing concepts, especially social media marketing and content writing.
• Familiarity with tools like Canva, Buffer/Hootsuite, Google Analytics, or similar.
• Strong written and verbal communication skills.
• Eagerness to learn and adapt in a fast-paced environment.
• Creative thinking and attention to detail.

Qualifications

• Degree is not mandatory.
• 1+ year of marketing experience, ideally in an IT services or software development company.
• Exposure to digital marketing platforms and website CMS (WordPress, Wix, etc.) is a plus.

Nice to Have

• Knowledge of graphic design basics or tools like Canva/Photoshop.
• Certifications in digital marketing tools (Google Analytics, HubSpot, etc.).
• Proficiency in English and one regional language.

Why Join Tecorb Technologies?

• Learn from a passionate and experienced team.
• Opportunity to grow into a mid-level marketing role.
• Work in a creative, collaborative, and supportive environment.
• Contribute to real projects with real impact.