Marketing Executive

Job Description

Position: Marketing Executive Location: 2nd Floor, Golpark, 36, Ballygunge Gardens, Gariahat, Kolkata, West Bengal 700019 Job Type: Full-time Experience: 2-3 years Salary: 20,000/- to 25,000/- Job Summary: We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will be responsible for developing and executing effective marketing strategies to promote our products and services, enhance brand awareness, and drive sales growth. This role requires a proactive individual with strong communication, negotiation, and organizational skills. Key Responsibilities: Market Research & Analysis: Conduct market research to identify trends, customer preferences, and competitor activities. Analyze sales data and customer feedback to improve marketing strategies. Brand Promotion & Awareness: Develop and implement marketing campaigns, events, and promotions. Coordinate with the sales team to align marketing efforts with business goals. Participate in industry events, trade shows, and exhibitions to represent the company. Customer Engagement & Relationship Management: Build and maintain strong relationships with customers, distributors, and business partners. Conduct presentations and product demonstrations to potential clients. Gather and analyze customer feedback to improve marketing strategies. Sales Support & Lead Generation: Assist the sales team by generating leads and identifying new business opportunities. Develop promotional materials such as brochures, presentations, and case studies. Conduct field visits to meet potential clients and understand their requirements. Marketing Collateral & Communication: Work closely with the design and content teams to create compelling marketing materials. Draft and distribute press releases, newsletters, and product updates. Ensure all marketing materials align with the company's branding and messaging. Reporting & Performance Tracking: Monitor the effectiveness of marketing campaigns and prepare performance reports. Suggest improvements based on campaign analysis and business goals. Key Requirements: Educational Qualification: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Experience: 2-3 years of experience in marketing. Skills: Strong communication and negotiation skills. Ability to work independently and as part of a team. Excellent organizational and time-management skills. Proficiency in MS Office (Word, Excel, PowerPoint). Ability to travel as needed for marketing and business development activities. Preferred Qualifications: Experience in offline marketing, event management, and brand promotion. Prior experience in handling B2B or B2C marketing campaigns. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Morning shift Experience: Marketing: 2 years (Required) Language: English, Hindi, Bengali (Required) Work Location: In person