Marketing Executive

Designation

Marketing Executive -Design & Content Strategy.

Job Description

• Marketing Strategy Development:

oAssist in implementation of marketing strategies to promote the company's properties, services, and brand.

oThis involves conducting market research, identifying target audiences, and defining key messages and value propositions.

• Content Creation & Agency Co-ordination:

oAssist in executing the monthly social media plan for the brand and projects on monthly basis

oProficiency in English. Must have maturity and sense for content usage & current market language of understanding (Understand the target audience).

oManage engaging and compelling content for various marketing materials, including brochures, websites, events and social media posts.

oEnsure the content is accurate, informative, and tailored to the target audience.

oWork closely with the teams for inputs related to design & development, to ensure marketing initiatives are aligned with overall business goals

oCo-ordinate and follow-up with the agencies on regular basis for content creation in timely manner and ensure that particular work is completed in given period of time.

oKeep photo/video documentation of all events and installations for record-keeping and post-campaign analysis.

oComply with internal approval workflows before release of creatives or campaign execution.

• Digital Marketing:

oOversee the company's online presence, including website management, search engine optimization (SEO) and social media marketing.

oManage all social media accounts which includes manage login credentials, timely postings and analysis of postings for all projects & brand.

oMonitor website traffic, engagement, and conversion rates, and optimize digital marketing activities for maximum effectiveness.

• Brand Management:

oAssist in maintaining and enhancing the organization's brand image and reputation.

oEnsure consistency in brand messaging, visual identity, and customer experience across all marketing channels and touchpoints.

• Market Research and Analysis:

oConduct market research and analysis with the point of understanding design & content to identify market trends, customer preferences, and competitive landscape.

oUse data and insights to inform marketing strategies, refine target audience segmentation, and identify new opportunities for growth.

oStudy and give suggestions with regards to how we can do better and what our competitors are doing differently on timely basis.

• Collateral and Promotional Material Designing & Development:

oShoot live reels during the events,

oDesign basic collaterals through online available software’s such as Canva.

oCoordinate the development of marketing collateral, including property brochures, flyers, presentations, and promotional videos.

oContent creation & coordinate with legal/compliance teams to get necessary approvals for hoardings, events, or public advertising in accordance to RERA guidelines.

oCollaborate with graphic designers, photographers, and videographers to create high-quality materials that effectively showcase the company's properties and services.

• Analytics and Reporting:

oTrack and prepare the marketing campaign performance, website analytics, and other relevant metrics reports.

oGenerate regular reports to evaluate the customer response and provide recommendations for improvement.

• Event Coordination:

oAssist and coordinate in marketing events such as property launches, open houses, trade shows, and conferences.

oThis involves managing logistics, coordinating with vendors, and ensuring a seamless experience for attendees.