Marketing Executive

Company: RxDx Healthcare

Position: Executive – Business Development

No. of Position: 1

Position Type: Full Time (Work from Clinic)

Travel: Local

Location: Rajarajeshwari Nagar, Bengaluru

About RxDX

RxDx Healthcare is a Bengaluru-based NABH-NABL accredited multispeciality healthcare chain. Founded in 2007, our company is guided by the core principles of delivering the best health outcomes, at optimal cost, with utmost patient satisfaction.

Two main hubs of RxDx are located at Whitefield and Malleswaram, with peripheral branches in Kadugodi and Siddapura. In 2023, we expanded with two new centres, one on the bustling Srjapur Road, Dommasandra Circle and another in the Diamond District, Domlur. In 2024, we expanded our presence in North Bengaluru by inauguring our newest flagship clinic in Jakkur. The same year, we set up our first apartment clinic, RxDx Alpine Eco. Including corporate tie- ups, RxDx now operates around 30 medical centres across Bangalore.

Position Brief:

Objective of the Position: Under the overall guidance of COO and in close coordination with the Business Development Team and Operations Team at the clinic, the Executive – Business Development will be responsible for revenue and visibility of the business unit.

Key Areas of Responsibility

· The candidate will be responsible for all sales and marketing functions (b2b; b2c and b2b2c) of the business unit in the assigned territory;

· Organize hyperlocal marketing activities in the assigned territory;

· Plan and implement promotional campaigns and analyse the impact of each campaign in order to improve the return on investment;

· Create, nurture and build close associations with authorities/officials in the communities including those with whom the business unit already has a tie-up;

· Create, nurture and strengthen the cooperation with institutions (sports arenas, sports federations, corporates and educational institutions);

· Identify potential new business opportunities;

· Support the Digital Marketing and Lead Generation team in generating and qualifying quality leads;

· Providing support in developing proposals, presentations and other marketing collaterals;

· Provide support for developing channel partners in the assigned territories;

· Provide input for website content as and when requested;

· Participate in industry conferences and seminars to grow the professional network;

· Provide support in maintaining an all time active Sales Funnel while also systematically analyzing win & loss deals, expectations, customer satisfaction, customer loyalty, market, competition and trends;

· Consolidate information about market trends, competitor’s sales practices and potential projects;

· Develop communications that support the Leadership interactions with clients and prospects, including general and targeted communications, concept notes, proposals, presentations and reports, from drafts through to final line-editing and formatting of finalized material;

· Maintain an up-to-date knowledge of company strategic objectives, product offerings, platform/system enhancements, and any industry, legislative, or regulatory changes that may impact the company portfolio of products and services;

· Work closely with external agencies, if required, and assisting with new product launches;

· Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives;

· Remain the SPOC for all client interactions including any queries and grievances. Cooperate with the Clinic Administrator to resolve issues. Maintain good corporate relations and handle any escalations;

· Analyzing potential strategic partner relationships for company marketing.

Education & Experience:

· MBA (with min 1 yr exp) or a combination of Graduation and Sales (min 3 years exp)

· Flair for healthcare

· Knowledge of managing the client acquisition cycle

· Willingness to work and travel extensively in the assigned territory

· Committed to improving the health status of population

Key Competencies & Skills:

· Strong communication skills, preferably in English and Kannada. Knowledge of Hindi and languages spoken in Southern India is a plus

· Ability to maintain confidentiality;

· Respect for all and ability to work with people and take the team along;

· Excellent management and organizational skills;

· Good Analytical & Problem solving ability;

· Decision making abilities and taking responsibility for decisions;

· Ability to take disciplined risks;

· Ability to lead initiative and develop networks;

· Strong ability to liaison;

· Excellent documentation and reporting skills;

· Financial acumen;

· Ability to use MS office effectively; Exposure to CRM tools will be an asset

· Interpersonal skills;

· Team work orientation;

· Ability to manage multiple competing priorities;

Other essential skills:

· Polite and respects colleagues;

· Self-driven, result oriented with a positive outlook;

· Should have a clear focus on high quality & sustainability;

· Should be reliable, tolerant, resilient & determined;

· Should have sufficient exposure to marketing functions

· Approachable, good listener, easy to talk to;

· Develops and encourages new and innovative solutions;

· Honest, encourages openness and transparency.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift
• Morning shift

Supplemental Pay:

• Yearly bonus

Language:

• English, Kannada (Preferred)

Work Location: In person

Application Deadline: 16/07/2025
Expected Start Date: 16/07/2025