Marketing Executive

Job Description

Marketing Executive – Performance Marketing & Demand Generation Role Overview: We are looking for a dynamic Marketing Executive focused on performance marketing and demand generation to drive growth and increase sales demos for our innovative B2B SaaS product. You will manage end-to-end marketing campaigns across digital channels, optimize performance, and play a pivotal role in lead generation and conversion. Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant digital channels. Implement demand generation strategies aimed at increasing qualified leads and securing sales demos. Continuously analyze campaign performance metrics, optimize based on insights, and ensure a strong return on investment (ROI). Collaborate closely with the sales team to align marketing efforts with sales goals. Develop targeted landing pages and messaging tailored to different customer segments. Manage budgets efficiently to achieve campaign KPIs. Prepare regular reports on campaign performance and provide actionable insights for continuous improvement. Qualifications: Bachelor’s degree in Marketing, Business, or related field. 2-4 years experience in performance marketing and demand generation, preferably within a B2B SaaS environment. Proven track record of successfully running digital campaigns that drive lead generation and demo bookings. Proficiency in using performance marketing tools (Google Ads, LinkedIn Campaign Manager, Meta Business Suite, HubSpot, Salesforce, etc.). Analytical mindset with strong skills in data interpretation and optimization. Excellent communication and teamwork abilities. Self-driven and results-oriented with a proactive approach to problem-solving. Benefits: Competitive salary and performance-based incentives. Opportunities for professional growth and career advancement. Collaborative and innovative work environment. If you're passionate about driving measurable growth through impactful marketing campaigns, we would love to hear from you.