Marketing Executive

This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.

Responsibilities

• Rural Marketing Strategy:

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• Designing and managing the rural marketing strategy for Rural business unit - Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets
• Brand Building and Activations: - Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
• Collaborate with creative agencies to develop compelling advertising materials and promotional content
• Deploy rural marketing agencies to implement rural marketing plans
• Develop local partnerships for local activation / PR / communication
• Capture and develop engaging user generated content to accentuate digital marketing - Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
• Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs. - Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams

• Seasonal Campaigns:

• Crop wise, region wise marketing campaigns to source raw materials
• Engaging and activating existing subscriber base of biomass processors and rural entities
• Deploying farmer communication channels
• On-boarding customer camps and roadshows - short videos for educating, training and hand holding in App usage
• Upselling of value-added services like Verification, Delivery and Finance services.

• Community Engagement:

• Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
• Organize community outreach programs, workshops, and events to raise awareness - Manage branding initiatives that resonate with rural communities
• Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Qualifications

• Postgraduate in Rural Marketing Management
• Experience in rural markets a must - Preferred industry experience: Agri-Tech/ FMCG/ Agriculture & allied.
• Local Language (Gujarati) is must.
• 1-5 yrs of similar experience.