Marketing Excutive

A Sales Executive in Journal Acquisition and Subscription Business plays a crucial role in driving revenue growth by acquiring new journal subscriptions and retaining existing clients. Here's a breakdown of the job profile:

**Job Description:**

1. **Client Acquisition:** Identify potential clients, including academic institutions, libraries, corporations, and individuals interested in subscribing to journals. Develop and execute strategies to reach out to potential clients through various channels such as email campaigns, cold calling, networking events, and conferences.

2. **Sales Presentations:** Conduct presentations to showcase the benefits of subscribing to the journals. Highlight the unique features, content quality, and value proposition of the journals to persuade potential clients to subscribe.

3. **Negotiation:** Negotiate subscription terms, pricing, and contracts with clients to maximize revenue while ensuring client satisfaction. Address any concerns or objections raised by clients and provide solutions to meet their needs.

4. **Relationship Management:** Build and maintain strong relationships with existing clients to foster loyalty and encourage renewals. Provide excellent customer service by addressing inquiries, resolving issues, and ensuring a smooth subscription experience.

5. **Market Research:** Stay updated on industry trends, competitor activities, and market demands to identify opportunities for growth and adaptation. Use market insights to tailor sales strategies and offerings to meet the needs of different client segments.

6. **Collaboration:** Work closely with other departments such as marketing, editorial, and customer support to align sales efforts with overall business goals. Provide feedback from clients to relevant departments to improve product offerings and customer experience.

7. **Reporting:** Keep track of sales activities, pipeline, and performance metrics using CRM software or other tools. Generate regular reports to analyze sales data, evaluate performance, and identify areas for improvement.

**Skills and Qualifications:**

- Bachelor's degree in business, marketing, communication, or a related field.

- Proven experience in sales, preferably in the publishing industry or a related field.

- Strong communication and presentation skills.

- Excellent negotiation and persuasion abilities.

- Customer-focused mindset with a passion for delivering exceptional service.

- Ability to work independently and as part of a team.

- Proficiency in CRM software and Microsoft Office suite.

- Knowledge of the academic publishing landscape and subscription models is a plus.

**Key Performance Indicators (KPIs):**

- Revenue generated from new subscriptions.

- Subscription renewal rate.

- Client acquisition and retention metrics.

- Sales conversion rate.

- Average deal size.

- Pipeline growth and velocity.

Overall, a Sales Executive in Journal Acquisition and Subscription Business plays a pivotal role in driving revenue growth and expanding the client base by effectively promoting and selling journal subscriptions.

Job Type: Full-time

Pay: ₹10,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• B2B sales: 1 year (Required)
• Marketing: 1 year (Preferred)

Work Location: In person