Marketing communication specialist – Content writer

The Opportunity

How You'll Make An Impact

• You will develop and write high-quality and visually appealing content for marketing materials, including brochures, case studies, service profiles, promotions, and presentations for Internal and external use.
• You will collaborate with subject matter experts, Global M&S stakeholders, R&D, and product managers to translate technical information into clear, customer-friendly language.
• You will drive global and regional Marketing campaigns and support events by producing relevant content to enhance customer engagement.
• You will maintain and update Marketing and Sales repositories, ensuring version control and accessibility.
• You will assist in developing strategies that align with customer journeys and personas.
• You will ensure consistency in tone, style, and messaging across all formats.
• You will track performance and optimize content and processes based on analytics and stakeholder feedback.
• You will be responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines.
• Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
  

Your background

• You hold a bachelor’s or master’s degree in communications, Journalism, Marketing, or related field. (Electrical / Mechanical engineering degree is a plus). Should have 5 to 7 years of experience in content writing and campaigns, preferably in B2B or industrial sectors – Energy sector is preferable.
• Strong writing, editing, and proofreading skills with attention to detail. Ability to simplify complex technical concepts for diverse audiences.
• Knowledge of Transformers, High-Voltage products, system integration, and grid automation is an added advantage. Familiarity with SEO, digital marketing, and content management systems (e.g., Adobe Experience Manager).
• Experience in writing of Marketing and sales collaterals and Campaigns. Experience with analytics tools to measure content effectiveness.
• Adobe InDesign – Layout and Page creation, Brochure, Leaflet, Typography; Microsoft PowerPoint - Static Presentation, Interactive Presentation; Adobe Illustrator - Icon, Infographic, Logo, 2D Illustration, Chart, Diagrams.
• Strong project management and organizational skills.
• Adobe Photoshop, Adobe After Effects, and Adobe Premiere Pro are plus. Marketing Automation tools – Eloqua, Webinar platform on24.
• Experience working in a global, cross-functional environment. Multicultural experience is a benefit.
• Excellent writing and communication skills in English.