Marketing Communication Head

Position: Sr. Manager/Manager - Marketing Communication Head

Reporting

Overall Purpose of the Role - - The Digital Marketing and Social Media Manager/Senior Manager will be responsible for developing and implementing digital marketing and social media strategies to enhance the FIIB's online presence and achieve marketing goals. The role involves managing social media channels, paid advertising campaigns, and analyzing data for optimization. 

Roles and Responsibilities – 

Social Media Management:

- Develop and maintain a comprehensive social media calendar outlining content themes, campaigns, and important events related to the institution. 

- Strategically plan posts to ensure a consistent and engaging online presence across platforms. 

- Ideate, plan, and execute social media campaigns aligned with institution goals, including student recruitment, brand awareness, alumni engagement, and academic achievements. 

Paid Advertising Strategy:

- Develop and execute comprehensive paid media strategies across platforms like Google Ads, Facebook, Instagram, etc. 

- Conduct audience research and segmentation to target the right audience for each campaign. - Set clear objectives, KPIs, and budgets for each campaign based on marketing goals. 

Campaign Management:

- Create and optimize paid ad campaigns, including ad copy, visuals, and landing pages.

- Monitor budgets and bids to ensure efficient spending and maximum ROI. - Perform A/B testing on ad elements to improve campaign performance. 

Data Analysis and Reporting:

- Analyze campaign performance data to identify trends, insights, and optimization opportunities. 

- Monitor, track, and report on key performance indicators (KPIs) related to website traffic, user engagement, and conversion rates. 

- Utilize data-driven insights to make informed decisions and enhance campaign effectiveness. 

Experience:

- A minimum of 3 years of experience in digital marketing and social media management is required. 

Desired Skills:

- Proficiency in social media management tools and advertising platforms. - Strong analytical skills and the ability to translate data into actionable insights. - Excellent communication and writing skills for crafting engaging content. - Knowledge of SEO, SEM, and digital marketing best practices. 

- Creative thinking and the ability to conceptualize and execute marketing campaigns. 

- Project management skills for effectively coordinating with various departments and stakeholders. 

- Internal Team management 

- External Vendor Management 

Remuneration:

- Salary will be commensurate with experience and industry standards.