Marketing Campaign Manager

About the Company:

At Healthify, we’re on a mission to make healthy living easy, accessible, and personalized for everyone. As India’s leading health and fitness platform, we combine science, data, and technology to help users meet their health goals. Join our fast-growing team and be a part of a purpose-driven brand that impacts millions of lives.

About the Role:

We are looking for a dynamic and data-driven Marketing Campaign Manager to lead the execution of marketing campaigns that drive user acquisition, engagement, and retention. The ideal candidate should have hands-on experience managing 360° marketing campaigns, with strong analytical capabilities and a creative mindset.

Responsibilities:

• Plan, develop, and execute multi-channel marketing campaigns (email, social, digital, influencer, performance, etc.) aligned with business objectives.
• Collaborate with cross-functional teams including Product, Content, Design, and Growth to ensure cohesive campaign execution.
• Manage end-to-end campaign lifecycle – from briefing and budgeting to execution, tracking, and post-campaign analysis.
• Use data-driven insights to optimize campaigns in real-time and improve KPIs such as CTR, CVR, ROI, and engagement.
• Segment audiences and personalize campaign strategies to increase relevance and conversion.
• Monitor market trends, competitive landscape, and audience behavior to inform campaign direction.
• Maintain campaign calendars, ensuring timely delivery and alignment with overall brand strategy.

Qualifications:

• 4–8 years of experience in marketing campaign management, preferably in B2C or D2C companies.
• Strong understanding of digital marketing channels and campaign analytics.
• Proficiency in marketing tools like Google Ads, Meta Ads Manager, Google Analytics, CRM platforms (e.g., HubSpot, MoEngage), and Excel.
• Excellent communication, project management, and organizational skills.
• Creative thinking with attention to detail and a problem-solving attitude.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Required Skills:

• Experience in the health, fitness, wellness, or lifestyle industry.
• Familiarity with A/B testing and performance marketing metrics.
• Understanding of SEO and content marketing principles.