Company Description APTI PLUS Academy for Civil Services has been a premier location for UPSC IAS, WBCS, and OPSC Exam coaching since 2006, with a strong presence in both Kolkata and Bhubaneswar. We combine expert faculty members, curated course material, and the latest teaching methodologies to offer top-tier coaching for Civil Services Exams. As a leading coaching institute in Eastern India, APTI PLUS has consistently produced outstanding results, including 80+ selections in UPSC CSE 2024 with top ranks like AIR-46 and over 300 selections in State PSC exams in 2023. Role Description This is a full-time on-site role for a Search Engine Optimization (SEO) Executive located in the Bhubaneswar area. The SEO Executive will be responsible for conducting keyword research, executing on-page SEO strategies, managing link-building efforts, performing SEO audits, and handling social media marketing activities. The role involves continuously optimizing our digital presence to enhance visibility and drive traffic. Qualifications Strong skills in Keyword Research and On-Page SEO Experience with Link Building techniques Ability to conduct comprehensive SEO Audits Proficiency in Social Media Marketing Excellent analytical and problem-solving abilities Strong communication and teamwork skills Familiarity with SEO tools and platforms Bachelor's degree in Marketing, Communications, or related field
Company Description APTI PLUS Academy for Civil Services has been a premier location for UPSC IAS, WBCS, and OPSC Exam coaching since 2006, with a strong presence in both Kolkata and Bhubaneswar. Industry & Sector: Education Technology (EdTech) for the Civil Services Sector. We are a mission-driven coaching institute dedicated to helping aspirants across India achieve their dream of a career in public service. We empower our students through high-quality content, expert mentorship, and a supportive online community. Role Overview: We are looking for a highly analytical and results-driven Performance Marketing Manager to lead our student acquisition, engagement, and retention efforts across all digital channels. You will be responsible for the entire paid marketing funnel, from strategy and execution to analysis and optimization. If you are passionate about data, growth, and making a measurable impact on the lives of aspiring civil servants, this role is for you. Key Responsibilities: · Campaign Management: Own, manage, and scale paid marketing campaigns across key platforms, including Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Mobile App Campaigns (UAC). · Student Acquisition: Drive high-quality student acquisition for course enrollments, app installs, and lead generation, while meticulously optimizing for key metrics like Cost Per Acquisition (CPA), Cost Per Lead (CPL), and Return on Ad Spend (ROAS). · Strategy & Execution: Plan, execute, and manage the full lifecycle of performance marketing campaigns—from strategic planning, budget allocation, and audience targeting to creative development and detailed reporting. · Optimization & Experimentation: Continuously A/B test and experiment with new channels, ad creatives, landing pages, and audience segments to drive scale and improve efficiency. · Influencer Collaboration: Identify, onboard, and manage partnerships with key educational influencers, subject matter experts, and successful aspirants to increase brand visibility, credibility, and drive targeted enrollments. · Collaboration: Work closely with our content and design teams to ideate and develop high-performing ad creatives (videos, images, carousels) that resonate with the unique motivations and challenges of Civil Services aspirants. · Analytics & Reporting: Monitor daily budgets, campaign pacing, and KPIs to ensure optimal performance. Analyze campaign data using tools like GA4 and Firebase to provide actionable insights and regular performance reports to leadership. · Market Intelligence: Stay updated with the latest digital marketing trends, platform updates, and competitor strategies to ensure our marketing efforts remain innovative and effective. What We’re Looking For (Requirements): · Experience: 4-6 years of hands-on experience in performance marketing or digital marketing, preferably for a D2C, EdTech, or app-based business. · Platform Expertise: Proven track record of scaling user acquisition and revenue through paid media, with deep, hands-on expertise in Google Ads (UAC, Search, Display, YouTube) and Meta Ads. · Analytical Mindset: A strongly data-driven mindset with excellent skills in Excel/Google Sheets and reporting tools (e.g., Looker Studio). · Metric Fluency: Strong understanding of attribution models and key marketing metrics (CPA, CPL, LTV, ROAS, retention). · Tech Proficiency: Experience with marketing analytics and attribution tools (e.g., Firebase, GA4, AppsFlyer). · Creative Sensibility: A good eye for what makes a compelling ad creative and the ability to provide clear, constructive feedback to design and content teams. · Attitude: A proactive, ownership-driven "startup mindset," comfortable working in a fast-paced, remote environment. A genuine interest in the education sector is a major plus. How to Apply: Interested candidates are requested to fill out the application form at the link below: (https://docs.google.com/forms/d/e/1FAIpQLSdA4TBT0fFZOjka-KUwfJsywByN2rZlfM86hfdbQy89ADJXrw/viewform?usp=header)
Company Description APTI PLUS Academy for Civil Services has been a premier location for UPSC IAS, WBCS, and OPSC Exam coaching since 2006, with a strong presence in both Kolkata and Bhubaneswar. Industry & Sector: Education Technology (EdTech) for the Civil Services Sector. We are a mission-driven coaching institute dedicated to helping aspirants across India achieve their dream of a career in public service. We empower our students through high-quality content, expert mentorship, and a supportive online community. Role Overview: We are looking for a detail-oriented and strategic SEO Marketing Specialist to own and drive our organic growth. You will be responsible for improving our search engine rankings, increasing organic traffic, and generating high-quality leads for our courses. The ideal candidate is an expert in all facets of modern SEO—from technical audits and keyword research to next-generation content strategy and authority building. If you are passionate about using your SEO skills to connect aspiring civil servants with the resources they need to succeed, this role is for you. Key Responsibilities: · SEO Strategy: Develop and execute a comprehensive SEO strategy to increase organic visibility and drive traffic to our website, blog, and YouTube channel. · Keyword Research: Conduct in-depth keyword research to identify opportunities and guide content creation, focusing on topics relevant to UPSC, Civil Services, and other government exams. · On-Page & Technical SEO: Perform regular website audits and optimize on-page elements (meta tags, headers, content, internal linking) and technical aspects (site speed, mobile-friendliness, crawlability, schema markup) to ensure maximum search engine performance. · LLM Optimization: Optimize content for Large Language Models (LLMs) and emerging search technologies to ensure visibility in AI-driven search results and conversational queries. · Content Collaboration: Work closely with the content team to plan and create a pipeline of SEO-driven blog posts, articles, and landing pages that attract and engage our target audience. · YouTube SEO: Manage and optimize our YouTube channel to increase watch time, subscribers, and traffic. This includes optimizing video titles, descriptions, tags, and thumbnails for discoverability. · Off-Page SEO & Link Building: Spearhead our off-page SEO and authority-building strategy. Securing guest posts and collaborations on high Domain Authority (DA) websites relevant to education and news is a mandatory part of this role. · Analytics & Reporting: Monitor and analyze SEO performance using tools like Google Analytics (GA4), Google Search Console, and Ahrefs/SEMrush. Provide regular, insightful reports on rankings, traffic, and lead generation to measure ROI. What We’re Looking For (Requirements): · Experience: 2-4 years of proven, hands-on experience in an SEO-focused role, preferably within the EdTech or a content-heavy B2C industry. · Technical Proficiency: Deep understanding of technical SEO, on-page optimization, and the impact of LLMs on search. · Link Building Expertise: Proven experience in outreach and successfully securing guest posts on reputable, high-DA websites is a must. · Tool Expertise: Hands-on experience with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz). · Content-Driven Approach: A strong ability to translate keyword research and data into a tangible content strategy that drives results. · YouTube Experience: Demonstrable experience in growing a YouTube channel through organic SEO tactics is a significant plus. · Analytical Mindset: A data-driven approach with the ability to analyze performance, identify trends, and make strategic recommendations. · Proactive Attitude: A self-starter who stays constantly updated on the latest SEO trends, algorithm updates, and best practices. How to Apply: Interested candidates are requested to fill out the application form at the link below: ((https://docs.google.com/forms/d/e/1FAIpQLSfHwE6Ai02goMawjMETZtjVLA9l80EnlVKouMP3Kb1zF4iF6g/viewform?usp=header))
Company Description APTI PLUS Academy for Civil Services has been a premier location for UPSC IAS, WBCS, and OPSC Exam coaching since 2006, with a strong presence in both Kolkata and Bhubaneswar. Industry & Sector: Education Technology (EdTech) for the Civil Services Sector. We are a mission-driven coaching institute dedicated to helping aspirants across India achieve their dream of a career in public service. We empower our students through high-quality content, expert mentorship, and a supportive online community on the platforms they use most. About The Opportunity Join our dynamic and fast-paced remote team as a Social Media Marketing Intern and play a key role in our mission. You will gain hands-on experience creating and executing social media campaigns that inform, inspire, and engage thousands of future civil servants. This role is ideal for a creative, mission-driven communicator who is passionate about education and eager to build a strong portfolio in the EdTech space. Role & Responsibilities Support the development and execution of our social media strategy across the platforms where our aspirants are most active: YouTube, Telegram, Instagram, Facebook, and LinkedIn. Create and schedule engaging, high-quality content tailored for Civil Services aspirants: informative captions, motivational carousels, short-form videos (Reels/Shorts), insightful stories, and simple visuals using Canva. Manage our vibrant online community by monitoring comments and DMs, responding to queries promptly, and fostering a positive and supportive learning environment. Use scheduling tools (e.g., Buffer, Hootsuite, Meta Business Suite) to maintain our content calendar and ensure a consistent publishing schedule. Track key performance metrics (engagement, reach, follower growth, click-through rates), contribute to weekly reports, and recommend content optimizations based on what resonates with our student community. Conduct research on current affairs, exam trends, and competitor strategies to identify content gaps and suggest fresh ideas for posts and videos. Skills & Qualifications Must-Have: Currently pursuing or recently completed a degree in Marketing, Digital Marketing, Media, or a related field. 0–1 years of practical experience or internships in social media marketing or content creation. Strong command of written English with excellent copywriting and storytelling skills. Basic graphic design and video editing skills using Canva or mobile editing apps for Reels/Shorts. Familiarity with native social media analytics and comfort using Google Sheets/Excel for basic reporting. Highly organized, self-motivated, and an excellent communicator comfortable with remote work. Preferred: A keen interest in or understanding of the UPSC Civil Services examination and current affairs. Awareness of basic SEO principles for YouTube and blogs. Experience with community management or multilingual content creation (Hindi/other regional languages). Apply- Fill the form to apply https://docs.google.com/forms/d/e/1FAIpQLSfbzi40H0aYnoT6rwXFzoY11H23xv43mEr7ryJ18AFHriZtOw/viewform?usp=header Benefits & Culture Highlights This is a 100% remote internship with flexible working hours, open to candidates from anywhere in India. Receive direct mentorship from experienced marketing professionals and gain hands-on ownership of campaigns. A monthly stipend and an internship completion certificate will be provided. Opportunity for a full-time role based on performance and business needs. This role is perfect for a proactive individual who combines creative flair with a passion for education. Apply to help us build an engaging online community, shape the journey of India's future leaders, and gain invaluable experience in the EdTech industry. Note: This is a paid internship. Skills: Social Media Marketing, Content Creation, Community Management, YouTube, Telegram, Instagram, EdTech, Copywriting Apply - https://docs.google.com/forms/d/e/1FAIpQLSfbzi40H0aYnoT6rwXFzoY11H23xv43mEr7ryJ18AFHriZtOw/viewform?usp=header
Company Description APTI PLUS Academy for Civil Services has been a premier location for UPSC IAS, WBCS, and OPSC Exam coaching since 2006, with a strong presence in both Kolkata and Bhubaneswar. Industry & Sector: Education Technology (EdTech) for the Civil Services Sector. We are a mission-driven coaching institute dedicated to helping aspirants across India achieve their dream of a career in public service. We empower our students through high-quality content, expert mentorship, and a supportive online community. Role Overview: We are seeking a meticulous and experienced Accountant to join our finance team. The ideal candidate will be responsible for managing our day-to-day accounting and financial operations, ensuring accuracy and compliance in all transactions. You will play a crucial role in maintaining the financial health of our organization as we continue to grow. This position requires a high level of proficiency in Zoho Books and advanced skills in Excel/Google Sheets. Key Responsibilities: · Manage all accounting transactions and maintain the general ledger using Zoho Books . · Handle month-end and year-end closing processes. · Prepare and manage invoices, accounts payable, and accounts receivable. · Conduct regular bank and payment gateway reconciliations. · Assist in the preparation of financial statements and reports. · Ensure timely and accurate filing of GST, TDS, and other statutory returns. · Process payroll and manage employee expense reimbursements. · Create and maintain detailed financial reports and analyses using Microsoft Excel and Google Sheets . · Collaborate with the management team to assist with budgeting and forecasting. What We’re Looking For (Requirements): · Location: This is a hybrid position. Candidates must be from West Bengal and able to commute to our office as required. · Experience: 2-3 years of proven experience as an Accountant or in a similar role. · Software Proficiency: Expert-level proficiency in Zoho Books is mandatory. · Spreadsheet Skills: Advanced skills in Microsoft Excel and/or Google Sheets (including VLOOKUP, pivot tables, and complex formulas) are essential. · Education: Bachelor’s degree in Commerce, Accounting, Finance, or a related field. · Knowledge: Strong understanding of Indian accounting principles, standards, and tax regulations (GST, TDS). · Attributes: Highly organized, detail-oriented, and able to work effectively in a hybrid environment. · Communication: Good written and verbal communication skills. How to Apply: Interested candidates are requested to fill out the application form at the link below: ((https://docs.google.com/forms/d/e/1FAIpQLScjtPovsaDSDAz-RxkHAbzbmWanMX7WaDQlS4Mr2NfRifunlw/viewform?usp=header))
Company Description APTI PLUS Academy for Civil Services has been a premier location for UPSC IAS, WBCS, and OPSC Exam coaching since 2006, with a strong presence in both Kolkata and Bhubaneswar. Industry & Sector: Education Technology (EdTech) for the Civil Services Sector. We are a mission-driven coaching institute dedicated to helping aspirants across India achieve their dream of a career in public service. We empower our students through high-quality content, expert mentorship, and a supportive online community. Role Overview: We are looking for a dynamic and results-oriented Business Development Executive to join our team. This is a full-time, onsite role focused on driving student admissions through direct, on-the-ground engagement. You will be the face of our institute, responsible for counseling prospective students and their parents, generating leads through local outreach, and building a strong network within the local educational community. The ideal candidate will have a strong background in sales and a deep understanding of the education sector. Key Responsibilities: Serve as the primary point of contact for all walk-in inquiries from prospective students and parents at our center. Conduct professional, in-person counseling sessions to understand the needs of aspirants and guide them toward the most suitable courses. Drive student enrollment by managing the complete sales cycle, from initial inquiry and follow-up to final admission. Generate a consistent pipeline of leads by executing local marketing activities, such as conducting seminars in schools and colleges, and participating in educational events. Build and nurture strong relationships with local educational institutions, coaching centers, and other potential partners to create a robust referral network. Achieve and exceed weekly, monthly, and quarterly admission targets. Maintain an accurate and up-to-date database of all leads, interactions, and conversions in the CRM system. What We’re Looking For (Requirements): Experience: 2-4 years of proven experience in a B2C sales, counseling, or business development role. Industry Background: Prior experience in the education/EdTech industry is mandatory. Experience in admissions or counseling for competitive exams (like UPSC, JEE, NEET) is highly preferred. Skills: Exceptional communication, interpersonal, and presentation skills. Strong sales and persuasion abilities, with a consultative and empathetic approach. Proven track record of meeting and exceeding sales targets. Excellent networking and relationship-building skills. Qualifications: A Bachelor's degree in any discipline is required. Attributes: A target-driven and proactive individual with a strong sense of ownership and a passion for helping students succeed.