Marketing Business Development Executive

Job Description Company: Heart in Hills Pvt. Ltd. (A Social Enterprise)

Position: Marketing & Business Development Executive – Local Markets (B2C & B2B)

Location: Dehradun (Field-based role)

About the Organization – Foreka (Heart in Hills Private Limited)

Foreka is a purpose-driven food brand focused on producing minimally processed, cold-pressed edible oils directly sourced from Indian farmers. We work closely with Farmer Producer Organizations (FPOs) and rural communities to ensure fair trade, sustainable livelihoods, and honest food for consumers.

Our vision is simple: “To bring wholesome, minimally processed food from Indian villages to the world — while empowering rural communities to grow and thrive.”

Foreka operates across B2C and B2B channels and is actively building strong local markets through experiential, on-ground engagement.

Role Objective

To drive local brand visibility, footfall, and revenue generation through structured offline marketing and local B2C & B2B partnerships.

Key Responsibilities

1. Offline Marketing & Promotions

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Flyer distribution in:

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Residential societies

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Parks & morning walk zones

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High footfall markets

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Canopy-based promotions at:

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Parks

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Societies

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Exhibitions & fairs

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High footfall public areas

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Brand promotion at exhibitions and local events

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Collect customer enquiries and feedback

2. Retail & Promotion Tie-ups

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Onboard and manage:

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Premium grocery & organic stores

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Specialty food stores

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Coordinate sampling & demo activities

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Maintain retailer relationships

3. Local B2C & B2B Business Development

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Lead generation, pitching, and order closure with:

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Restaurants & cafés

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Hotels & homestays

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A+ General Trade (GT) stores

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Pickle manufacturers

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Natural & organic product companies

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Follow-ups and repeat order generation

Targets & Incentives

Month 1 (Onboarding Month)

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Revenue Target: ₹1,00,000

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Fixed Support / Retainer: ₹15,000 - 17,000

After ₹1,00,000 Revenue

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Incentive: 4% of net revenue generated

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Applicable on confirmed & collected orders

Performance Metrics

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Revenue generated (B2C + B2B)

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Number of active outlets onboarded

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Footfall & enquiry data

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Execution discipline & reporting

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Relationship quality with partners

Ideal Candidate Profile

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Comfortable with field-based work

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Strong communication & people skills

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Interest in food, sustainability, or FMCG

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Self-driven, disciplined, and execution-focused

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Comfortable interacting with retailers, chefs, and business owners

Reporting & Review

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Daily activity updates

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Weekly performance review

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Monthly target assessment

Why Join Foreka?

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Work with a purpose-driven, impact-focused brand

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Direct exposure to grassroots markets & entrepreneurship

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Opportunity to grow with an expanding food brand

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Performance-linked earning potential

How to Apply: Send your CV to humans@heartinhills.com with the subject “Marketing & Business Development Executive – Foreka” or Whatsapp on 7375899100.