Marketing Associate

Job Title: Marketing Associate
Location: Remote (U.S. or India)
Compensation: INR 2.4–7 lakhs/year (based on experience)
Extras: Performance Bonus + Equity (Stock Options)
Type: Full-time

About Us

We are a Silicon Valley–backed AI startup transforming the accounting and finance industry through intelligent automation. Supported by world-class accelerators and investors, we’re building the next-generation AI Financial Operating System that powers bookkeeping, tax, and CFO services for small businesses.

We’re now looking for a creative, driven Marketing Associate to help tell our story, engage audiences, and drive growth through digital channels. This is an exciting opportunity to join a high-growth AI company at the ground level, take ownership of marketing initiatives, and build a brand that shapes the future of finance.

The Opportunity

We’re hiring a Full-Stack Marketing Associate — someone who can write, design, analyze, and execute. You’ll manage our marketing operations end-to-end, from maintaining the website and writing copy to running digital campaigns, creating demo videos, and managing social media presence.

If you’ve worked in an agency, thrive on creative problem-solving, and know your way around modern marketing tools like Canva, Webflow, and Meta/Google Ads, this role is for you.

What You’ll Do

• Website Management: Update and maintain company website pages, landing pages, and blog content.
• Copywriting: Write engaging copy for web pages, ads, social posts, emails, and product marketing materials.
• Performance Marketing: Plan, execute, and optimize paid campaigns on Google, LinkedIn, Meta, and other digital platforms.
• Content Creation: Develop visually compelling content using tools like Canva, Figma, or Adobe Suite.
• Social Media Management: Manage social channels (LinkedIn, X/Twitter, Instagram, YouTube), post consistently, and engage followers.
• Video & Demos: Create short demo videos, tutorials, and marketing reels that showcase our AI product capabilities.
• Analytics & Reporting: Track campaign performance, measure ROI, and provide actionable insights.
• Brand Consistency: Ensure all materials align with Otterz’s brand voice and visual identity.
• Collaboration: Work closely with founders and product teams to align marketing initiatives with business goals.

What We’re Looking For

• 2–6 years of experience in digital marketing, content creation, or performance marketing.
• Strong copywriting and storytelling ability — comfortable writing across formats.
• Experience using Canva, Webflow, Figma, Google Analytics, Meta Ads, or similar tools.
• Hands-on experience managing social media and paid campaigns.
• Video editing or motion design experience is a plus.
• Exposure to startup or agency environments preferred.
• Strong analytical mindset with an eye for creativity.
• Excellent English communication and writing skills.
• Self-starter who can thrive in a fast-paced, tech-driven environment.

Why Join Us

• Career Growth: Shape the marketing engine of a global AI startup from the ground up.
• Equity Upside: Early employee stock options in a fast-growing Silicon Valley–funded company.
• Creative Autonomy: Freedom to experiment with ideas, campaigns, and channels.
• Cutting-Edge Tech: Market a product at the forefront of AI-driven accounting innovation.
• Global Exposure: Collaborate with international teams and audiences.
• Remote Flexibility: Work from anywhere.
• Impact: Help define how small businesses discover and experience AI in finance.

How to Apply

Send your resume, current CTC, and notice period, along with a short note showcasing your marketing experience or portfolio, to hello@otterz.co with the subject line:
“Marketing Associate – Remote.”

Job Type: Full-time

Projected Total Compensation: ₹240,000.00 - ₹700,000.00 per year

Benefits:

• Flexible schedule
• Provident Fund
• Work from home