Marketing Associate

Primary Responsibilities

Sales & Business Development

• Lead outbound demand generation through cold calling, social media outreach, email campaigns, and telesales
• Develop new opportunities to meet market trends and company goals
• Support product demonstrations and presentations to potential clients
• Build and maintain relationships with prospects through follow-ups and networking
• Report weekly forecasts.

Marketing & Lead Generation

• Assist in developing and executing digital marketing strategies (SEO, SEM, PPC, email marketing, and content marketing) to attract leads
• Manage and enhance content on websites and social media platforms to boost engagement
• Develop independent content and manage day-to-day marketing activities across social media
• Explore new communication channels to improve brand presence and lead generation
• Assist in marketing initiatives, including advertisements, event promotions, and marketing presentations

Networking & Brand Awareness

• Maintain active participation and membership in industry networking organizations
• Attend events, trade shows, and webinars to promote HRIS and payroll solutions
• Collaborate with internal teams to create sales enablement materials (brochures, whitepapers, case studies)

Required Qualifications

✅ 1-5 years of experience in sales, marketing, lead generation, or business development (preferably in HR software, SaaS, or payroll solutions)
✅ Proven track record in telesales, internet sales, or software product sales
✅ Experience working in a sales or marketing team environment
✅ Proficiency in SEO/SEM campaigns, web analytics, and Google Ads etc
✅ Strong understanding of search engines, Biz research tools, and digital marketing strategies
✅ Strong organizational and follow-up skills
✅ Excellent verbal and written communication skills
✅ Bachelor’s Degree/Diploma in Marketing, Business, Communications, Commerce, or related field

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Application Deadline: 18/07/2025
Expected Start Date: 22/07/2025