Marketing Associate

Primary Responsibilities

• Develop new business opportunities to meet market trends and company goals
• Lead outbound demand generation through cold calling, social media outreach, email campaigns, and telesales
• Conduct product demonstrations, sales pitches, and presentations to potential clients
• Build and maintain relationships with prospects through follow-ups and networking
• Report weekly forecasts and track sales performance.

Marketing & Lead Generation

• Assist in developing and executing digital marketing strategies (SEO, SEM, PPC, email marketing, and content marketing) to attract leads
• Manage and enhance content on websites and social media platforms to boost engagement
• Develop independent content and manage day-to-day marketing activities across social media
• Explore new communication channels to improve brand presence and lead generation
• Assist in marketing initiatives, including advertisements, event promotions, and marketing presentations

Networking & Brand Awareness

• Maintain active participation and membership in industry networking organizations
• Attend events, trade shows, and webinars to promote HRIS and payroll solutions
• Collaborate with internal teams to create sales enablement materials (brochures, whitepapers, case studies)

Required Qualifications

1-3 years of experience in sales, marketing, lead generation, or business development (preferably in HR software, SaaS, or payroll solutions)
Proven track record in telesales, internet sales, or software product sales
Experience working in a sales or marketing team environment
Proficiency in SEO/SEM campaigns, web analytics, and Google Ads etc
Strong understanding of search engines, Biz research tools, and digital marketing strategies
Strong organizational and follow-up skills
Excellent verbal and written communication skills
Bachelor’s Degree/Diploma in Marketing, Business, Communications, Commerce, or related field

What We Offer

Competitive salary + commission incentives
Career growth in the HR tech industry
Ongoing training and development
A collaborative and innovative work environment

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person