Marketing and Social Media Manager

Job Title:

Marketing & Social Media Manager (Multi-Brand: Education, EdTech, Real Estate)

Location:

Dehradun, Uttarakhand.
Full-Time | Flexible Hours | Immediate Start

About the Role:

Are you a creative strategist with a flair for digital storytelling and brand building across diverse industries? We are seeking a Marketing & Social Media Manager to lead and execute high-impact campaigns across multiple projects.

This is a unique opportunity for a marketing leader who thrives in dynamic environments and wants to contribute to purpose-driven ventures in education, society, media and youth empowerment.

Key Responsibilities:

Strategy & Brand Building

• Develop and execute unified brand strategies for all three ventures while maintaining their distinct voices and positioning.
• Conduct market research and competitor analysis to inform campaign decisions.

Content Creation & Management

• Design and manage content calendars across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Create engaging multimedia content (reels, blogs, ads, newsletters, and video scripts).
• Oversee storytelling campaigns that highlight student achievements, property features, and academic outcomes.

Digital Marketing & Analytics

• Run paid ad campaigns (Meta, Google Ads) with a clear focus on ROI.
• Optimize SEO/SEM for both organic and paid growth.
• Analyze campaign performance and generate regular reports with insights and recommendations.

Community Engagement

• Build and moderate active online communities for students, parents, and potential clients.
• Respond to messages, DMs, and comments to improve engagement and trust.

Coordination & Execution

• Collaborate with school leaders, realtors, and academy coordinators to align messaging and marketing goals.
• Coordinate photoshoots, testimonials, webinars, and open house events (virtual and physical).
• Travel occasionally for on-ground execution (boarding school shoots, real estate listings, academy events).

Qualifications & Experience:

• Bachelor's or Master’s degree in Marketing, Communications, Business, or a related field.
• 2–5 years of experience in digital marketing, content creation, or brand management (multi-project experience is a plus).
• Demonstrated ability to manage multiple brands or verticals simultaneously.
• Experience in education or real estate domains is an advantage but not mandatory.

Technical Skills & Tools:

• Meta Ads Manager, Google Ads, and Google Analytics
• Canva, Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator – nice to have)
• WordPress or similar CMS tools
• SEO tools like SEMrush, Ubersuggest, or Moz
• Buffer, Hootsuite, or similar scheduling tools
• Email marketing platforms (Mailchimp, ConvertKit, etc.)

What We’re Looking For:

• A strategic thinker with an eye for detail and design
• Passion for building brands that empower youth and communities
• Strong communication and organizational skills
• Ability to adapt tone and visuals for different audiences
• Self-starter with a growth mindset and willingness to experiment

Why Join Us?

• Be part of mission-driven ventures shaping the future of learning and living
• Work across impactful domains and build a standout portfolio
• Flexible working style with creative freedom
• Opportunity to shape long-term marketing strategies from the ground up

How to Apply:

Ready to craft powerful narratives that drive impact and engagement?
Send your resume, portfolio, and a brief note on why you're the right fit to dishumans@doonimperial.com. Include subject line: “Application for Marketing & Social Media Manager – [Your Name]”

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Internet reimbursement

Application Question(s):

• List the type of projects you have worked on before.
• Have you led a campaign before for any project?
• How would you rate your organization skills on a scale of 1 to 10?
• Can you efficiently run Meta Ads and Google Ads?

Work Location: In person