Marketing and Creative Head

Marketing and Creative Head

About Us

We are a fast-growing, founder-led organization where we celebrate the unison of creativity, client service, and operational excellence. We specialize in crafting and executing bespoke experiences for corporations and discerning high-net-worth families, approaching every project with precision, passion, and strategic expertise. Our brand identity is visual-first, cinematic, refined, and emotionally resonant — standing at the intersection of storytelling, luxury communication, and digital innovation.

About the Job

Creative & Marketing Head

This role is for an individual excited to lead a core pillar of our company and commit to a long-term journey as we scale our creative influence, digital footprint, and market authority.

Role Definition

Creative & Marketing Head

Responsibility Deliverable

• Creative & Marketing Strategy Development
• Brand Visual & Communication Excellence
• Digital & Social Media Presence
• Performance Marketing & Campaign ROI
• Experiential & Event-Led Marketing Direction
• Founder Personal Brand Positioning & PR
• Trend Adoption & Innovation

Tasks & Activities

Creative & Marketing Strategy Development

• Develop

  quarterly, monthly, and seasonal

  marketing strategies for the company and Founder’s personal brand.
• Build and manage master marketing calendars spanning social content, paid campaigns, collaborations, PR, and event coverage.
• Present campaign insights and progress reports to leadership with clear performance summaries.

Brand Visual & Communication Excellence

• Lead the creative identity across all assets — social posts, branding material, client decks, visual films, web content, and campaigns.
• Collaborate with design and production teams to refine output quality and uphold a cinematic brand standard.
• Approve all communications and visuals before publishing, ensuring consistency in tone, fonts, color narratives, and brand elegance.

Digital & Social Media Presence

• Oversee and grow The Mindful Planner’s digital eco-system — Instagram, LinkedIn, Facebook, Pinterest, YouTube, and Founder handles.
• Design content frameworks that increase engagement, emotion, and recall without being overtly promotional.
• Guide caption strategy, content sequencing, storytelling arcs, and posting hygiene across all platforms.

Performance Marketing & Campaign ROI

• Build, execute, and optimize paid campaigns (Meta Ads, LinkedIn, Google, YouTube, collaborations).
• Define objective funnels — awareness, engagement, leads, inquiries, and conversions.
• Monitor CPC, CPL, ROAS, and ROI, and continuously optimize audiences, creatives, and budget deployment.
• Share insights and reports bi-monthly or monthly with action-based recommendations.

Experiential & Event-Led Marketing Direction

• Direct creative storytelling on-site during events, including shot lists, emotional beat capture, BTS moments, and Founder coverage.
• Guide photographers/videographers for narrative-first visual capture.
• Oversee live storytelling through event reels, teasers, and real-time posting to maximize digital impact.
• Curate final content packages post-event that drive brand visibility and engagement.

Founder Personal Brand Positioning & PR

• Define and deploy a high-impact, strategic content and communication plan for the Founder — positioning as a thought leader in creativity, experiences, and brand storytelling.
• Maintain synergy yet individuality between company and Founder handles.
• Secure strategic PR avenues — podcasts, panel discussions, influencer collaborations, press mentions, brand partnerships, etc.
• Prepare media kits, talking points, and narrative positioning decks for Founder representation.

Trend Adoption & Innovation

• Research and adopt emerging trends in luxury communication, digital content, storytelling formats, and experiential marketing.
• Test new ad formats (Reels Ads, Story Funnels, Carousel Films, Lead CTAs).
• Introduce fresh storytelling formats, campaign ideas, audience behavior analysis, and industry-movement insights to the team.
• Lead learning initiatives within the marketing and creative unit.

Bonus Experience

• Prior experience leading creative marketing in an agency, luxury brand, or experiential/event-led organization.
• Strong design thinking and visual storytelling orientation.
• Understanding of digital PR, influencer economy, and luxury audience behavior.
• Background in paid campaign scaling and brand positioning for founders or public figures.

Application Instructions

Please send your resume & a short cover note to our work email. (Foundersoffice@mindfulplanner.co)

In your application, please answer the following questions:

• How soon can you join?
• What are your salary expectations for this role?
• What was your last drawn salary?
• Have you led both company and founder personal brands before? Please confirm.