Marketing and Communications Strategist

About the Role: We’re looking for a strategic and versatile Marketing Strategist to lead the development and execution of brand marketing plans—across both digital and offline channels—while also managing external communications and PR. This role blends strategic thinking with hands-on execution and requires someone who can align marketing efforts with brand goals, manage public-facing narratives, and support both creative and media planning. Key Responsibilities: 1. Develop and execute integrated marketing strategies that support brand objectives and audience engagement. 2. Translate business goals into campaign briefs with clear objectives, target audience insights, messaging, and channel mix. 3. Work cross-functionally with content, design, digital, and media teams to bring strategy to life. 4. Identify growth opportunities and creative tactics across digital, social, and on-ground marketing. 5. Analyze data and insights to optimize ongoing campaigns and future planning. 6. Manage and grow media relationships—coordinate outreach, interviews, and press coverage. 7. Track media coverage, maintain PR reports, and ensure brand representation is consistent across channels. 8. Support reputation management and crisis communication, when needed. Requirements: 1. 3–4 years of experience in advertising/media fields (preferred). 2. Strong understanding of brand positioning, consumer behavior, and digital ecosystems. 4. Excellent written, verbal, and presentation skills. 5. Experience working with or managing PR agencies, media partners, and influencers would be an added benefit. 6. Ability to analyze campaign metrics and translate data into actionable insights. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Day shift Weekend availability Ability to commute/relocate: Goregaon East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Application Question(s): How soon can you join us ? Experience: Marketing & Communication: 3 years (Required) Work Location: In person