Marketing and Communications Specialist

Senior Marketing & Communications Specialist

Location: Cochin / Bangalore

About the Role

We are seeking an experienced, creative, and strategic Senior Marketing & Communications Specialist (MarCom) to elevate the Cyrix Healthcare brand across India and international markets.

seasoned professional

This is a hands-on role that blends strategy, creativity, and execution, shaping how Cyrix communicates its mission of Ensuring Health of Healthcare Technologies for a Healthier World.

Key Responsibilities

Brand & Communication

• Develop and execute impactful marketing and communication plans aligned with business goals.
• Be the brand custodian, ensuring consistency of tone, identity, and message across all touchpoints.
• Create high-quality marketing content and collaterals — brochures, presentations, videos, case studies, and digital creatives.

Events & Campaigns

• Conceptualize, organize, and manage corporate events, roadshows, exhibitions, product launches, and webinars.
• Oversee end-to-end trade show planning, vendor management, and post-event analysis.
• Drive Key Opinion Leader (KOL) marketing and customer engagement initiatives.

Media, Advertising & PR

• Develop media relationships and manage press, advertising, and creative agencies.
• Plan and execute advertising campaigns across print, digital, and outdoor media.
• Build and enhance Cyrix’s visibility through earned, owned, and paid media channels.

Digital Marketing & Analytics

• Collaborate with the digital team on social media, SEO, content marketing, and email campaigns.
• Ensure data-driven decision-making through analytics and campaign performance tracking.
• Support market research and competitor intelligence to guide marketing strategy.

Internal Communications & Engagement

• Lead employee engagement initiatives and internal brand programs.
• Develop internal communication materials and campaigns that align teams with the company’s purpose and achievements.

Qualifications & Experience

• MBA or bachelor’s degree in Marketing, Communications, or Event Management.
• 8–10 years of proven experience in marketing communications, branding, and event management — preferably in healthcare, medtech, or B2B sectors.
• Proven expertise in event conceptualization, collateral development, and campaign execution.
• Strong grasp of digital marketing tools, analytics platforms, and CRM (preferably Salesforce).
• Excellent communication, storytelling, and presentation skills.
• Experience in managing vendors, creative agencies, and cross-functional teams.
• Working knowledge of Adobe Creative Suite is an added advantage.

About Cyrix Healthcare Pvt. Ltd.

Cyrix Healthcare is a 1,200-strong medical technology company with a vision of Ensuring Health of Healthcare Technologies for a Healthier World. Headquartered in Kochi, with operations across India and the Middle East (UAE, Saudi Arabia, Kuwait), Cyrix serves 25,000+ hospitals and maintains over 550,000 medical devices, ensuring more than 98% uptime.

At Cyrix, we go beyond maintenance — we ensure excellence.Through proactive service, innovation, and reliability, we empower healthcare providers with confidence that their technology will perform when it matters most.

Filter Questions:

Do you have 8-10 years of experience in marketing & communications? Y/N

Do you have experience in event management, corporate films, and creatives? Y/N

Do you have experience in building media stories? Y/N