Market Support Representative (B2C)

•  Graduation (Engineering background preferred) 2 to 3 years total experience (Minimum 1 year in retail market sales orinfluencer engagement)
• Prior experience as Long Arms Sales, Promoter, or Distributor Salesman

Skills Required

• Sales & Negotiation
• Territory Planning
• Communication & Presentation
• Relationship Building
• Market Awareness

Competencies Required

• Goal & Result Orientation
• Entrepreneurial Mindset
• Adaptability
• High Resilience & Adaptability
• Customer & Influencer Centricity

Innovative & Disruptive Thinking

• Strong Commercial Acumen

Decisions to be taken by Manager

• Strategic direction of influencer programs
• Retailer collaboration and meet planning
• Feedback escalation and market response actions

Influencer Onboarding & Engagement

• Identify, verify, and enroll new influencers; maintain regular touchpoints to drive loyalty and tertiary sales
• Execute onboarding plans and manage influencer segmentation

Tertiary Sales Growth

• Promote premium and new products through influencers and retailers to increase tertiary billing
• Drive product visibility and influence purchase decisions

Retailer Collaboration

• Engage with key retailers to identify influencers, distribute marketing materials, and support loyalty program adoption
• Coordinate retailer-level initiatives and promotional activities

Site Visit Execution

• Lead contractor site visits to demonstrate product value and drive conversion
• Plan and conduct field visits independently

Influencer Management

• Organize electrician and contractor meets to showcase product portfolio, address feedback, and distribute promotional materials
• Schedule and manage meet logistics and content delivery

Market Acumen

• Provide timely feedback on loyalty programs, product performance, and market trends to MSM
• Collect and report insights from field interactions

Process Compliance

• Adhere to KPI monitoring and complete training as per calendar
• Ensure compliance with internal processes and reporting standards