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Polycab India
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Market Support Representative (B2C)

Market Support Representative (B2C)

Polycab India

2 - 3 years

2 - 4 Lacs

mumbai

Posted:2 weeks ago| Platform: GlassDoor logo

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Skills Required

support engineering communication collaboration escalation onboarding drive marketing portfolio schedule logistics content report monitoring training compliance reporting

Work Mode

On-site

Job Type

Part Time

Job Description

Mumbai, Maharashtra, India

Department

Influencer Management_Influencer Management

Job posted on

Nov 10, 2025

Employee Type

STAFF

Experience range (Years)

0 - 0

Requirements, Skills & Competencies

Requirements

Graduation (Engineering background preferred)
2–3 years total experience (Minimum 1 year in retail market sales or influencer engagement)
Prior experience as Long Arms Sales, Promoter, or Distributor Salesman

Skills Required

Sales & Negotiation
Territory Planning
Communication & Presentation
Relationship Building
Market Awareness

Competencies Required

Goal & Result Orientation
Entrepreneurial Mindset
Adaptability
High Resilience & Adaptability
Customer & Influencer Centricity
Innovative & Disruptive Thinking
Strong Commercial Acumen

Decisionstobe takenby Manager

Strategic direction of influencer programs
Retailer collaboration and meet planning

Feedback escalation and market response actions

Main Responsibilities, Authorities & Accountabilities

Accountabilities

Responsibilities

Authorities

Influencer Onboarding & Engagement

Identify, verify, and enroll new influencers; maintain regular touchpoints to drive loyalty and tertiary sales.

Execute onboarding plans and manage influencer segmentation.

Tertiary Sales Growth

Promote premium and new products through influencers and retailers to increase tertiary billing.

Drive product visibility and influence purchase decisions.

Retailer Collaboration

Engage with key retailers to identify influencers, distribute marketing materials, and support loyalty program adoption.

Coordinate retailer-level initiatives and promotional activities.

Site Visit Execution

Lead contractor site visits to demonstrate product value and drive conversion.

Plan and conduct field visits independently.

Influencer Management

Organize electrician and contractor meets to showcase product portfolio, address feedback, and distribute promotional materials.

Schedule and manage meet logistics and content delivery.

Market Acumen

Provide timely feedback on loyalty programs, product performance, and market trends to MSM.

Collect and report insights from field interactions.

Process Compliance

Adhere to KPI monitoring and complete training as per calendar.

Ensure compliance with internal processes and reporting standards.

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