Market Research Manager

The Market Research Manager position based in Kolkata is looking for an individual to delve into consumer insights, industry trends, and competitive intelligence. The ideal candidate for this role would be highly analytical, proactive, and excel in a fast-paced, hands-on environment. The primary responsibilities include leading research initiatives that impact product development, brand positioning, and go-to-market strategies. You will be responsible for designing, planning, and executing qualitative and quantitative research projects such as consumer surveys, focus groups, and ethnographic studies. Additionally, analysing market trends, competitor performance, and consumer behavior across global and regional skincare markets will be a key part of your role. Collaboration with product development, R&D, marketing, and sales teams is essential to ensure insights are effectively integrated into strategy and execution. Managing external research agencies and vendors to ensure timely and high-quality project delivery will be part of your responsibilities. Developing and maintaining dashboards and reporting tools for ongoing performance tracking and market intelligence is crucial. Presenting clear, concise, and compelling research findings and strategic recommendations to stakeholders and senior leadership is also a key aspect of this role. Monitoring emerging trends in skincare, wellness, and consumer habits to identify new opportunities and risks is an important part of the role. Conducting post-launch evaluations and customer feedback studies to measure product success and brand health is also required. The ideal candidate should have a Bachelors or Masters degree in Marketing, Business, Statistics, Psychology, or a related field. Additionally, 6-8 years of experience in market research, preferably in the beauty, skincare, or consumer goods industry is desired. Strong knowledge of research methodologies, analytics tools such as SPSS, Tableau, Power BI, and Excel, as well as experience with syndicated data sources and social listening tools is essential. A self-starter with a proactive, can-do attitude who is ready to take on multiple responsibilities and deliver results will thrive in this role. Excellent storytelling, presentation, and communication skills are necessary. Being highly analytical with a strong attention to detail and having a passion for skincare, beauty, and consumer insights are qualities that are highly valued for this position.,