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Manager/Sr. Manager Lead Generation

Manager/Sr. Manager Lead Generation

Teleperformance (TP)

6 - 10 years

8 - 12 Lacs

Chennai Pune Delhi Mumbai Bengaluru Hyderabad Kolkata

Posted:2 months ago| Platform:

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Skills Required

BPO B2B Marketing Lead generation Google Analytics Marketing campaigns Webtrends SEO microsoft CRM Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role brief: to run B2B lead generation campaigns using Digital channels. As an Individual Contributor should have the knack to write content, have a creative mindset, generate funnel and independently execute campaigns in a mutli-geographic environment. Role description: Be responsible for B2B Lead Generation & Growth marketing Using cost per bid models like cost per click, cost per lead, cost per mile, cost per 1000 impressions, cost per registration and so on. Will be generating leads through paid campaigns on LinkedIn, Google, and SEO. Write creative content to attract leads Setting up the lead generation funnel Be working on a Performance marketing role focused on lead generation using digital channels like Google, LinkedIn etc. Drive B2B marketing campaigns independently execute the lead generation campaigns and paid campaigns on diff bidding models- CPC, CPL etc will work on marketing tools such as Marketo and CRM such as Salesforce Role requirement: Minimum of 6-10 years of experience in lead generation working in an Agency/ BPO Bachelor's or Master's degree in Marketing or related field Expertise in generating leads through paid campaigns on LinkedIn, Google, and SEO Creative mind in identifying target audience and devising campaigns to inform/engage Strong Microsoft tools knowhow - PowerPoint, excel, word, project and others Solid knowledge of website analytics tools eg- Google Analytics, Web trends etc.

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Teleperformance (TP)

www.teleperformance.com

Business Process Outsourcing (BPO)

Paris

410,000+ Employees

944 Jobs

Key People

Daniel Julien

Chairman and Chief Executive Officer
Jean-Michel Caye

Chief Financial Officer
Duncan Wardle

Chief Innovation Officer
Corinne Tournier

Chief Human Resources Officer

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Manager/Sr. Manager Lead Generation

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Skills Required

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