Job
Description
Function: Marketing, Sales & Business Development Reports to Position: Director MSBD Job Purpose:The Manager B2C Sales for NICMAR will spearhead the development and execution of a comprehensive B2C sales strategy to drive customer acquisition, revenue growth, and market penetration. Job Outline:- Develop and execute a strategic B2C sales plan aligned with NICMAR sales program objectives, with a focus on scalability, efficiency, and market penetration.- Oversee the implementation of CRM systems and sales tools to track performance, manage pipelines, and forecast revenue.- Define and optimize sales processes, ensuring a seamless and customer-centric journey from lead generation to enrollment. - Analyze market trends, customer preferences, and competitor activities to refine sales strategies and maintain a competitive edge.- Lead initiatives to expand into new markets, customer segments, and geographic regions.- Develop and manage the sales budget, ensuring efficient resource allocation and cost-effectiveness.- Provide regular updates to senior leadership on sales performance, challenges, and opportunities. Job Specification:Knowledge/ Education:- Bachelor's degree in business administration, Marketing, or a related field.- MBA or equivalent qualification is highly desirable.Specific Skills:- Extensive experience in B2C sales specifically in digital education space- Strong leadership and team management skills, with a proven track record of creating high-performing teams. - Expertise in sales strategy, process design, and CRM system implementation.- Exceptional communication and interpersonal skills for both internal collaboration and external client engagement.- Strategic mindset with a focus on results, innovation, and customer satisfaction. Desirable Experience:- 5+ years of progressive experience in sales, with at least 2 years in a Managerial role.- Prior experience in EdTech, digital education, executive education or higher education is ONLY preferred.- Demonstrated success in setting up scalable sales operations and driving revenue growth.- Proficiency in sales analytics, reporting tools, and performance measurement. Job Interface/Relationships:Internal:- Marketing & Branding teams- Product Development teams- Academic Leadership- Operations and IT teams External:- Prospective and current students- Digital marketing agencies and service providersAny Other Significant Input:- Ability to innovate and implement scalable sales processes and infrastructure. - Flexibility to adapt to a rapidly evolving business landscape and customer needs.- Strong project management skills to oversee the establishment of a call center and related operations.- High level of integrity and commitment to NICMAR's mission and values.
