Manager / Senior Manager - Digital Marketing

About Chargebee:

Chargebee is the leading Revenue Growth Management (RGM) platform for subscription businesses. Thousands of companies at every stage of development — from startups to enterprises — use Chargebee to unlock revenue growth, experiment with new offerings and monetization models, and maintain global compliance as they scale.

Chargebee counts businesses like Freshworks, Calendly, and Study.com amongst its global customer base and is proud to have been named a Leader in Subscription Management by G2 for five consecutive years, as well as a Great Place to Work in both the United States and India.

We are backed by some of the most respected investors in the world; Accel, Tiger Global, Insight Partners, Steadview Capital, and Sapphire Venture, who believe in the magic of subscriptions and the world that they can create — from cars to coffee pods and everything in between. With headquarters in North Bethesda, Maryland, our 1000+ team members work remotely throughout the world, including in India, Europe, and the US.

Job Summary:

Manager / Senior Manager - Search and Web Marketing

As Senior Manager, you’ll oversee performance across paid search, display, paid social, SEO, GEO, and the website itself. You’ll lead a high-performing team of marketers and spearhead a center of excellence for testing and experimentation. If you’re equal parts performance-obsessed and CRO-savvy—and ready to drive tangible business outcomes from digital—this role is for you.

Role and Responsibilities:

• Own the performance of our website and blog: establish best practices amongst the team that lead to optimized content architecture, and on-page SEO to drive traffic and improve conversion rates.
• Lead our paid media strategy and execution across paid search, display, and paid social to drive to efficient growth.
• Oversee day-to-day execution and performance of web and digital campaigns, including budget allocation, landing page optimization, and reporting.
• Build and develop a web and digital testing playbook: implement A/B and multivariate testing programs across the site and paid media to improve conversion and engagement.
• Manage a team of four digital marketers, helping them prioritize impact-driving initiatives and grow their craft in performance marketing.
• Collaborate with demand generation, product marketing, content, and design teams to ensure our digital presence is aligned with campaign priorities and audience messaging.
• Report on web and digital channel performance, building dashboards and delivering insights that inform budget allocation and strategy.
• Champion web CRO best practices—leveraging heatmaps, user journey analysis, and behavioral data to unlock improvements across the funnel.
• Evaluate and implement new digital tools, ad platforms, and site tech that help us accelerate performance.
• Monitor and build relationships cross-functionally to ensure technical health of the site, including SEO compliance, load speed, mobile UX, and analytics tracking.

Skills and Experience:

• 6–8 years of experience in web marketing, digital performance marketing, or search marketing roles.
• Deep experience with SEO, paid media (Google Ads, LinkedIn, programmatic/display), and conversion rate optimization tactics.
• Experience managing website CMS platforms (Webflow, WordPress, or equivalent) and optimizing across landing pages, forms, and CTAs.
• Proficient in tools like Google Analytics (GA4), Google Search Console, Google Ads, Looker, or Hotjar/FullStory.
• Strong leadership skills with experience managing teams and external agencies.
• Data-driven and outcome-oriented—you know how to turn insights into performance.
• Strong project management skills and ability to manage cross-functional stakeholders.

Success Metrics:

• Increase pipeline generated from the website and digital channels.
• Improve sitewide conversion rates through CRO and testing programs.
• Increase qualified traffic from paid and organic channels while maintaining or improving cost efficiency.
• Establish and scale a digital testing program that delivers measurable performance lift.
• Drive consistent improvements in landing page performance and digital engagement KPIs.

Benefits:

Want to know what it means to work for a company that genuinely cares about you? Check out just a few of the benefits we give our employees:

• Uncapped Leave Policy
• Annual 2-week block leave
• ESOPs from Day 1
• Multiple medical plans designed to fit you and your family’s needs

We are Globally Local

With a diverse team across four continents and customers in over 60 countries, you get to work closely with a global perspective right from your own neighborhood.

We Value Curiosity

We believe the next great idea might just be around the corner—perhaps it’s that random thought you had ten minutes ago. We believe in creating an ecosystem that fosters a desire to seek out hard questions and then figure out answers to them.

Customer! Customer! Customer!

Everything we do is driven towards enabling our customers’ growth. This means no matter what you do, you will always be adding real value to a real business problem. It’s a lot of responsibility, but also a lot of fun.