Manager - Performance Marketing

Job Role:

The Hindu Group is seeking a Performance Marketing Leader to grow paid acquisition of Digital Subscriptions. We are looking for passionate professionals with strong problem-solving skills. He/she will work closely with both internal and external stakeholders to achieve the desired business objectives. The role mimics the responsibilities of an intrapreneur and offers immense learning & growth opportunities for those who are willing to learn, take calculated risks, and are passionate in what they do.

What's expected of you?

● Lead a team of Performance Marketers responsible for the following:

○ Creating and planning a variety of PPC campaigns across a range of digital channels (Google, Facebook, Twitter, Quora, Bing, etc.)

○ Overseeing existing campaigns and making recommendations on how to optimise them to drive subscriptions at set ROI

○ Working with the creative team (internal and external) to create and optimize campaigns for paid channels

● As a leader, these would be your individual responsibilities

○ Owning all the budgets allocated for paid campaigns and ensure outcomes based on overall RoI for the Subscription business

○ Work with the App Growth team to optimise app install and in-app conversion campaigns to drive revenue and engagement

○ Analysing trends in paid campaigns and making data-driven decisions

○ Working closely with Product, Editorial, Tech & Subscription teams to enable new campaigns and audience strategies to drive the Subscription funnel (free trials, paid trials, engagement, subscriptions, renewals, etc.)

○ Producing detailed analyses and reports of paid campaigns and presenting it to various stakeholders in the business

This role is for you if you tick these boxes:

● B.E./B.Tech + MBA from a reputed university or relevant entrepreneurial experience

● 4-6 years of overall experience (minimum), with at least 1-2 years of experience managing a team

● Hands on experience running ads for B2C businesses on Google Ads, Bing Ads and Facebook/Instagram (Meta) Ads (at least 2-3 years directly managing budgets over INR 50 lakh per month)

● Experience with Twitter Ads, LinkedIn Ads, Quora Ads, and other similar paid channels would be a brownie point

● Understand the technical aspects of Performance Marketing well (Google Tag Manager, Pixels, Goals, etc.) and communicate requirements to the Technology/Product teams to facilitate growth

● Prior experience with app attribution tools such as Adjust, AppsFlyer, etc. and an understanding of the technicalities (and shortcomings) of attribution models would be a plus

● Comfortable with Google Analytics and other Analytical tools to help make decisions

● Understand lookalike audiences, re-targeting/re-marketing, dynamic/shopping ads well, and you understand the right strategy to allocate budgets by audiences

● Strong people skills and the ability to influence people to get things done - This is critical as there are multiple stakeholders in the business.

ashok.sp@thehindu.co.in

Thanks,

Jebastin A