Job Title: Associate/Sr Associate SEO Job Description Develop and execute SEO strategies covering Technical SEO, On-Page SEO, and Off-Page SEO to enhance organic traffic and rankings. Conduct comprehensive technical audits, resolving crawlability, indexation, Core Web Vitals, and structured data issues. Optimize website architecture, internal linking, robots.txt, XML sitemaps, hreflang, and canonicalization. Implement App Store Optimization (ASO) for mobile apps and YouTube SEO for video content discoverability. Implement AEO (Answer Engine Optimization) strategies to enhance visibility in zero-click results, voice assistants, and AI-powered search engines. Plan and execute GEO SEO strategies to improve local and regional visibility, including Google Business Profile optimization and geo-targeted content creation. Leverage AI-driven SEO techniques, using generative AI tools to enhance content relevance and ranking. Perform keyword research, competitor analysis, and content gap analysis to drive content strategy. Improve meta tags, headings, schema markup, image SEO, and URL structures for on-page optimization. Manage ethical link-building strategies, guest posting, PR outreach, and backlink analysis to strengthen domain authority. Analyze SEO performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog. Monitor Google algorithm updates and apply the latest SEO best practices. Skills Required Should have a good understanding & working knowledge of Google Schema Tags, Google rich snippets, Optimization for Featured Snippets, Voice Search Optimization, Etc., Should have a good understanding of Technical SEO, Video SEO, App Store Optimization, YouTube Marketing, & Everything Latest in the market. Should have expertise in AEO (Answer Engine Optimization) to optimize for voice search, AI snippets, and zero-click search results. Should possess strong GEO SEO knowledge to drive hyperlocal traffic, create location-specific landing pages, and manage local SEO audits. Should have a deeper understanding of GA4, Search Console, Google My Business, Google Tag Manager, Google Trends, Ahref, SEM Rush, SEO MOZ, Firebase Analytics, Appsflyer or any other tool (for ASO), and YouTube Studio (for YouTube SEO). Should have Very strong knowledge in Generating Qualified Leads both for B2B & B2C Target group. Should have working experience in doing SEO for both Product Based and Service Based websites and achieved good ranking and leads. Have good knowledge of CMS platforms like WordPress, webflow , Weebly, Shopify, Magento, etc & deeper understanding of tools like Elementor, Yoast SEO etc. Should have done A/B testing with the content & SEO strategies, especially with landing pages, content formats (Text, video, image) and target groups. Should have a good understanding of conducting and utilizing webinars, podcasts content for organic growth. Expertise in Core Web Vitals, page speed optimization, mobile-first indexing, and structured data implementation. Strong knowledge of website crawling, indexation, JavaScript SEO, and log file analysis. Experience with server-side SEO, CDN optimization, and cloud-based hosting solutions. Deep understanding of keyword research, content optimization, metadata, and internal linking. Hands-on experience in content gap analysis, URL optimization, and AI-powered content strategies.
Job Title: Manager - Panel Business Key Responsibilities 1. Panel Ownership & Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. 2. Strategic Engagement & Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiativesoptimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. 3. Performance Monitoring & Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition & Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement & Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive & Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics & Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product & Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate: Signups, activations, and qualified user base expansion. Survey Completion Rate (%): Completed vs. invited surveys. Churn Rate: Active vs. dormant/inactive panelists. CPC vs. Revenue: Cost per complete and return per panelist. Engagement Index: Participation in gamified tasks and loyalty schemes. Redemption Metrics: Redemption rates and fraud incidents. Panelist NPS & Sentiment: User satisfaction and loyalty trends. Who You Are A strategic thinker with an analytical mindset and strong business acumen. Proven experience in digital panel management, online research, healthcare panel management or audience engagement roles. Skilled in working across teams and managing multiple stakeholder needs. Passionate about delivering exceptional user experiences through data and innovation. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Summary This is not just a panel management roleits a business leadership position embedded in data, user experience, and operational excellence. If you're looking to shape the future of survey-based research while delivering direct business impact, this role offers the platform and ownership to do exactly that.
Borderless Access ( www.borderlessaccess.com ) Designation: Software Engineer Location: Bangalore Work Mode: Hybrid Responsibilities: • 2+ years of experience in developing web applications using ASP.NET programming languages • Excellent logical and analytical skills to build new or fix existing functionality • Experience in developing C#, MVC, SQL Server, and Restful API applications • Familiarity with the client-side framework jQuery, Angular 7+ & NodeJS • Experience in Reporting tools such as Tableau • Exposure to Agile framework, using jira or any other productivity management tools • Exposure to Azure / AWS / GCP would be a plus • Exposure to any one NoSQL product, .NET Core, and Entity Framework added value • Experience of being involved in the end-to-end cycle of product/application development would be highly preferred, not mandatory • Excellent team player to coordinate with business users, developers • Excellent troubleshooting and communication skills
Job Title: Performance Marketing Manager Location: Bangalore Work Mode: Hybrid About the Role: We are looking for a results-driven Performance Marketing Manager to own and scale user acquisition and growth campaigns for The Panel Station, MDForLives, The Expert Cafe and Borderless Access. This role will manage end-to-end paid media strategies, execute multi-geo campaigns, and optimize across platforms to drive high-quality panelist registrations and conversionsdelivering measurable outcomes aligned to business KPIs. You will work cross-functionally with content, design, product, analytics, SEO, and affiliate teams, and will be directly responsible for ensuring that performance marketing contributes to panel growth, reactivation, and retention while maintaining ROI, cost efficiency, and panelist quality. Key Responsibilities: Campaign Strategy & Execution Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other performance platforms. Drive quality panelist acquisitions through campaigns tailored to the target audience of each brand (consumers, healthcare professionals, and business experts). Collaborate with brand and panel operations teams to design campaigns aligned with geo-demographic targeting, profiling depth, and panel quality requirements. Optimization & Analytics Own campaign setup, audience segmentation, ad placement, bidding, budget allocation, A/B testing, and retargeting strategies. Continuously optimize campaigns to improve KPIs: cost-per-acquisition (CPA), cost-per-complete (CPC), conversion rates, retention, and LTV. Set up and manage tracking systems (Google Analytics, UTM tracking, conversion pixels, event triggers) to ensure accurate attribution. Landing Page & Funnel Optimization Work with product/design teams to optimize landing pages and user flows for conversion. Conduct experiments and analyse behaviour to reduce bounce rates and dropoffs across funnel stages. Budgeting & Reporting Manage monthly and quarterly performance marketing budgets across all panel brands. Deliver weekly and monthly performance reports with actionable insights and growth recommendations. Paid + Organic Integration Collaborate with the social media and content marketing teams to ensure paid campaigns support and scale organic initiatives. Leverage high-performing content into paid formats and boost organic posts strategically. Key Skills & Competencies 810 years of hands-on experience in performance marketing for B2C products, global user acquisition, or panel-based businesses. Expertise in platforms: Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and programmatic, affiliate marketing. Strong knowledge of Google Analytics (GA4), Google Tag Manager, UTM tracking, and performance attribution models. Experience in CRO, A/B testing, and user funnel analysis. Solid understanding of CPL, CPA, CPC, and ROAS performance metrics. Experience running global/multi-lingual campaigns in geographies such as India, Southeast Asia, Middle East, LATAM, Africa, and the US. Familiarity with healthcare, consumer behavior, or expert/B2B targeting is a plus. Excellent communication, project management, and stakeholder coordination skills. Bonus: Experience with affiliate networks or performance partnerships.
Job Title: Associate Social Media Location: Bangalore Work Mode: Hybrid About MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients enAbout MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge the gap between medical professionals, researchers, and organizations by offering valuable insights into the latest industry trends and patient care. Role Overview We are seeking a Brand Communication and Social Media Specialist with a strong pharma background to enhance MDForLives' brand presence, engagement, and partnerships. The ideal candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors' Groups across global cities to boost brand recognition and grow our healthcare panel. Key Responsibilities 1. Brand Communication & Content Strategy • Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients across global markets. • Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns. • Ensure all communications align with pharmaceutical and healthcare industry standards, maintaining credibility and compliance. • Manage MDForLives' brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups. 2. Social Media & Community Engagement • Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy. • Develop organic and paid social campaigns to increase engagement, drive traffic, and encourage community participation. • Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution. • Foster relationships with healthcare influencers, medical thought leaders, and patient advocates to strengthen MDForLives' credibility. 3. Brand Partnerships & Tie-Ups (Most Critical Component) • Identify and establish partnerships with global offline: o Self-Help Groups (Mental health, chronic disease support, disability support, etc.) o Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.) o Doctors Groups and Associations (Medical societies, local physician groups, hospitals) o Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians, etc.) • Develop partnership models to increase MDForLives' brand awareness and credibility in the healthcare industry. • Organize offline and online events, webinars, and knowledge-sharing sessions with partner groups. • Build and execute strategic tie-ups for long-term brand advocacy and panel expansion. 4. Panel Growth & User Acquisition • Align branding efforts with MDForLives' panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys. • Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into the MDForLives community. • Analyze and optimize branding initiatives for better engagement and conversion rates. 5. Analytics & Performance Tracking • Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools. • Generate insights and reports on brand sentiment, engagement trends, and user growth to refine strategies. Required Qualifications & Skills • 2-3 years of experience in Pharma, Healthcare, or Life Sciences marketing/communications. • Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient surveys. • Proven experience in brand communication, social media strategy, and content marketing within the healthcare industry. • Experience in building partnerships with healthcare-related communities, organizations, or advocacy groups. • Excellent written and verbal communication skills with a deep understanding of medical content marketing. • Familiarity with compliance and regulatory considerations for healthcare marketing and communications. • Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across different regions. • Hands-on experience with social media management tools, analytics, and digital marketing strategies. Preferred Skills & Additional Requirements • Experience in global brand positioning in the healthcare or pharma sector. • Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers. • Event management experience for healthcare conferences, patient summits, or medical webinars. • Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands.
Job Title - Engineering Manager Location - Bangalore Work Mode - Hybrid Key responsibilities Lead, mentor, and grow a cross-functional team of engineers specializing. Foster a culture of collaboration, accountability, and continuous learning. Oversee the design and development of robust platform architecture with a focus on scalability, security, and maintainability. Establish and enforce engineering best practices including code reviews, unit testing, and CI/CD pipelines. Promote clean, maintainable, and well-documented code across the team. Lead architectural discussions and technical decision-making, with clear and concise documentation for software components and systems. Collaborate with Product, Design, and other stakeholders to define and prioritize platform features. Track and report on key performance indicators (KPIs) such as velocity, code quality, deployment frequency, and incident response times. Ensure timely delivery of high-quality software aligned with business goals. Work closely with DevOps to ensure platform reliability, scalability, and observability. Conduct regular 1:1s, performance reviews, and career development planning. Conduct code reviews and provide constructive feedback to ensure code quality and maintainability. Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance. Added responsibilities Defining and adhering to the development process Taking part in regular external audits and maintaining artifacts. Identify opportunities for automation to reduce repetitive tasks. Mentor and coach team members in the teams. Continuous optimizing application performance and scalability. Collaborate with the Marketing team to understand different user journeys. Growth and Development The following are some of the growth and development activities that you can look forward to in Borderless access as a Engineering Manager. Develop leadership skills - Enhance your leadership abilities through workshops or coaching from Senior Leadership and Executive Leadership. Foster innovation - Become part of a culture of innovation and experimentation within the product development and operations team. Drive Business Objectives Become part of defining and taking actions to meet the business objectives. About You Bachelor's degree in computer science, Engineering, or a related field. 8+ years of experience in software development. Experience with microservices architecture and container orchestration. Excellent problem-solving and analytical skills. Strong communication and collaboration skills. Solid understanding of data structures, algorithms, and software design patterns. Solid understanding of enterprise system architecture patterns. Experience in managing a small to medium-sized team with varied experiences. Strong proficiency in back-end development, including programming languages like Python, Java, or Node.js, and frameworks like Spring, or Express. Strong proficiency in front-end development, including HTML, CSS, JavaScript, and popular frameworks like React or Angular. Experience with databases (e.g., MySQL, PostgreSQL, MongoDB) Experience with cloud platforms AWS or Azure or GCP (preferred is Azure) Knowledge of containerization technologies Docker, Kubernetes.
Role & responsibilities Responsibilities: Programming, integration and deployment of web-based surveys for clients and internal teams, including: • Review of client-provided and internally developed questionnaires • Survey scripting • Quality Assurance of programmed surveys • Proactively communicating and resolving any issues to the Project Manager • Willingness to support team Requirements: • Hands-on survey programming experience on Decipher • Knowledge in SurveyGizmo (i.e. Alchemer) would be an added advantage • Decent understanding of various survey programming logical constructs, syntaxes and semantics • Proven track record in programming surveys in the Healthcare and Consumer vertical • Strong written and verbal communication skills with technical writing skills • Able to multitask, prioritize, and work under strict deadlines
Job Title - Associate Project ( Market Research ) Location - Bangalore Work Mode - Hybrid Responsibilities: Manage online projects from end-to-end by: defining project scope, developing detailed project plans and milestones; assigning task to individuals; managing and escalating project risks. Set up and implement new and on-going projects. Provide timely status reports, project analysis and recommendations. Proactively identify project risks and develop risk mitigation plans. Ensure that projects are delivered on time, on budget and meet the clients requirements. Perform all other duties necessary for successful project completion. Requirements: Excellent verbal and email communication Relevant industry experience Comfortable with night shifts Analytical approach Problem Solving Ability Work location : Bangalore Office
Job Title: Associate Social Media Location: Bangalore Work Mode: Hybrid About MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients enAbout MDForLives MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge the gap between medical professionals, researchers, and organizations by offering valuable insights into the latest industry trends and patient care. Role Overview We are seeking a Brand Communication and Social Media Specialist with a strong pharma background to enhance MDForLives' brand presence, engagement, and partnerships. The ideal candidate will drive strategic brand collaborations and tie-ups with offline Self-Help Groups, Patient Advocacy Groups, Medical Communities, and Doctors' Groups across global cities to boost brand recognition and grow our healthcare panel. Key Responsibilities 1. Brand Communication & Content Strategy • Develop and execute a strategic brand communication plan for HCPs, AHPs, and Patients across global markets. • Craft and optimize medical and healthcare-focused content for social media, blogs, newsletters, and marketing campaigns. • Ensure all communications align with pharmaceutical and healthcare industry standards, maintaining credibility and compliance. • Manage MDForLives' brand voice and messaging to establish trust and thought leadership among healthcare professionals and patient groups. 2. Social Media & Community Engagement • Lead social media strategy for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy. • Develop organic and paid social campaigns to increase engagement, drive traffic, and encourage community participation. • Monitor conversations and trends within the medical, pharma, and patient communities, ensuring real-time engagement and issue resolution. • Foster relationships with healthcare influencers, medical thought leaders, and patient advocates to strengthen MDForLives' credibility. 3. Brand Partnerships & Tie-Ups (Most Critical Component) • Identify and establish partnerships with global offline: o Self-Help Groups (Mental health, chronic disease support, disability support, etc.) o Patient Advocacy Groups (Cancer, Diabetes, Rare Diseases, etc.) o Doctors Groups and Associations (Medical societies, local physician groups, hospitals) o Allied Healthcare Professionals (AHPs) Groups (Nurses, physiotherapists, dietitians, etc.) • Develop partnership models to increase MDForLives' brand awareness and credibility in the healthcare industry. • Organize offline and online events, webinars, and knowledge-sharing sessions with partner groups. • Build and execute strategic tie-ups for long-term brand advocacy and panel expansion. 4. Panel Growth & User Acquisition • Align branding efforts with MDForLives' panel growth strategy, ensuring an increase in HCPs, AHPs, and Patients signing up for surveys. • Leverage partnerships to onboard doctors, healthcare professionals, and patient groups into the MDForLives community. • Analyze and optimize branding initiatives for better engagement and conversion rates. 5. Analytics & Performance Tracking • Monitor brand performance metrics, engagement rates, and campaign ROI using social media analytics and marketing tools. • Generate insights and reports on brand sentiment, engagement trends, and user growth to refine strategies. Required Qualifications & Skills • 2-3 years of experience in Pharma, Healthcare, or Life Sciences marketing/communications. • Strong understanding of medical and healthcare terminologies used in HCP, AHP, and patient surveys. • Proven experience in brand communication, social media strategy, and content marketing within the healthcare industry. • Experience in building partnerships with healthcare-related communities, organizations, or advocacy groups. • Excellent written and verbal communication skills with a deep understanding of medical content marketing. • Familiarity with compliance and regulatory considerations for healthcare marketing and communications. • Ability to manage multiple projects, work cross-functionally, and drive brand initiatives across different regions. • Hands-on experience with social media management tools, analytics, and digital marketing strategies. Preferred Skills & Additional Requirements • Experience in global brand positioning in the healthcare or pharma sector. • Ability to collaborate with KOLs (Key Opinion Leaders) and Medical Influencers. • Event management experience for healthcare conferences, patient summits, or medical webinars. • Basic understanding of SEO, PPC, and paid media campaigns for healthcare brands.
Role Overview We are seeking a proactive and data-driven professional to join Borderless Access as a Sales Enablement & Business Analytics Specialist . This role bridges business, marketing, and sales functions enabling leadership with the insights, tools, and reporting needed to drive growth and efficiency. The individual will be responsible for managing data systems, analyzing business performance, and creating actionable dashboards and reports that inform strategic decision-making. They will ensure that our sales and marketing teams have the right intelligence to convert opportunities, optimize pipelines, and achieve revenue goals. Key Responsibilities Sales & Business Data Analytics Analyze sales performance metrics including revenue trends, conversion ratios, and pipeline movement across regions and solutions. Deliver actionable insights to support sales enablement from lead conversion patterns to account-level opportunity analysis. Build and maintain dashboards for sales leaders to track progress against KPIs and identify performance bottlenecks. Consolidate business data from CRM, marketing platforms, and finance trackers to provide a single source of truth. Sales Enablement Reporting & Insights Design and automate MIS reports for sales productivity, account growth, and campaign ROI. Track key enablement KPIs such as engagement rates, quota attainment, and lead quality. Support leadership and account teams with ad-hoc analytical requests, territory reviews, and revenue forecasts. Present insights clearly and visually through tools like Power BI, Tableau, or Excel dashboards. Data Management & Quality Control Ensure consistency, accuracy, and timeliness of all business data across systems. Develop and maintain standardized processes for data entry, validation, and reporting. Identify data gaps, reconcile discrepancies, and improve system integrations for reliable reporting. Collaboration & Strategic Support Partner with Sales, Marketing, and Finance teams to align data insights with business goals. Contribute to strategic reviews with performance summaries and data-backed recommendations. Act as a key liaison between business teams and technology platforms to enhance data infrastructure and reporting automation. Skills & Qualifications Essential: Bachelors degree in Business Administration, Marketing, Statistics, Economics, or a related field. 25 years of experience in sales enablement, business data analysis, or MIS reporting. Strong command of MS Excel (advanced formulas, pivot tables, macros) and visualization tools (Power BI, Tableau, Google Data Studio, etc.). Familiarity with CRM platforms (Salesforce, HubSpot, or equivalent) and SQL for data extraction. Strong analytical and critical-thinking abilities with attention to detail. Excellent communication and presentation skills for translating data into business insights. Preferred: Experience with marketing and sales funnel analytics (lead quality, cost per conversion, ROI analysis). Exposure to B2B performance metrics, territory management, and revenue forecasting. Knowledge of automation tools and reporting integration frameworks. Key Competencies Strong data-driven mindset with a focus on business impact. High ownership and accountability in managing deliverables. Collaborative approach with the ability to partner across teams. Passion for improving sales productivity and decision-making through insights. Growth Path This role provides cross-functional exposure to Sales, Marketing, and Business Intelligence , offering growth opportunities into: Senior Business Analyst Sales Enablement Manager Business Intelligence Lead Revenue Operations Manager Interested candidates can share their updated resume at nisha.a@borderlessaccess.com
About MD For Lives MD For Lives is a global healthcare research community that connects physicians, medical professionals, and researchers to generate real-world insights for the healthcare industry. Our mission is to amplify the voice of medical professionals and make evidence-based insights more accessible. Content is at the core of this mission driving awareness, recruitment, engagement, and thought leadership among our clinician community. The Content Writer / Strategist will play a pivotal role in building trust and authority through credible, engaging, and expert-backed storytelling. Role Overview We are seeking an experienced Content Strategist and Writer to lead the content function for MD For Lives. The role combines strategic thinking with strong writing and storytelling skills, ensuring every piece of content demonstrates real experience, healthcare expertise, authoritativeness and trustworthiness. Youll create and optimize content across multiple formats (blogs, whitepapers, ad copies, email, thought leadership articles and social channels) to strengthen brand visibility, improve SEO and engage our community of healthcare professionals globally. Key Responsibilities 1. Content Strategy & Planning Design and implement a healthcare content strategy aligned with brand goals increasing discoverability, panel recruitment, member engagement and client trust. Build quarterly and monthly content calendars mapped to business priorities (campaigns, research studies and relevant health topics). Define audience personas (e.g., physicians, specialists, AHPs, patients) and craft tailored messaging. Conduct competitive benchmarking and content gap analyses within the global healthcare panel and clinical insights ecosystem. Embed E-E-A-T principles into the entire content framework. Establish content KPIs: organic visibility, engagement, conversions and lead/panelist generation. 2. Content Creation & Development Research and produce authoritative, medically sound and SEO-optimized content, ensuring it reflects healthcare expertise. Create content across a variety of formats: Long-form (blogs, whitepapers, case studies, guides) Short-form (social media, newsletters, thought snippets) Promotional (ads, landing pages, emails, recruitment content) Educational (webinar summaries, survey insights, explainer articles) Collaborate with SMEs, internal medical experts, Engagement Teams and Research Teams to validate accuracy and maintain a strong evidence base. Integrate structured storytelling with data-driven insights and humanized clinician perspectives. Ensure all content complies with E-E-A-T and Googles healthcare content standards, maintaining factual integrity, credible sources, and transparent citations. 3. SEO, Optimization & Analytics Partner with the SEO team to execute data-driven content optimization keyword research and mapping, internal linking, schema and meta enhancements. Use analytics tools (Google Analytics, Search Console, SEMrush, etc.) to monitor performance. Track and report engagement, conversions, and authority metrics continuously improve based on data. Conduct content audits and refreshes to keep older pages medically accurate and aligned with the latest healthcare updates. 4. Collaboration & Brand Consistency Partner cross-functionally with Panelists Engagement Team, Design, Marketing, Product and Research Operations to deliver cohesive campaigns. Maintain tone, style, and terminology consistency while ensuring brand credibility and authority. Manage content approvals with compliance stakeholders. Contribute to webinars and guest posting strategies to enhance brand authority. 5. Governance & Quality Assurance Maintain a centralized content repository/tracker with published work links, references, disclaimers and citation frameworks. Implement a content review checklist ensuring: Verified sources. Ensure compliance with MD For Lives editorial standards Clear authorship and credentials Medical disclaimers where required Updated information validated by internal experts. Build a network of SME contributors to lend real-world experience” to content. Qualifications & Experience: Required A senior content professional with healthcare (with 5+ years of experience), life sciences or clinical research exposure and excellent writing chops. Proven ability to translate complex medical concepts into engaging, accurate, and compliant content. Deep understanding of SEO best practices and E-E-A-T-driven content frameworks. Data-driven and comfortable with analytics tools, scientific accuracy and stakeholder collaboration. Skilled in balancing technical integrity with humanized storytelling for clinician audiences. Location Bengaluru (Hybrid) Reports To: AD- Brand Communication What We Offer Opportunity to define and scale the content strategy for a global healthcare research brand. Collaboration with an elite network of physicians and healthcare researchers. Ownership, creativity and autonomy in storytelling. Competitive compensation and benefits. Role & responsibilities How To Apply: Interested candidates can share their resume at nisha.a@borderlessaccess.com
Role & responsibilities Role Overview We are seeking a Brand Communication and Social Media Specialist to elevate The Panel Stations global brand presence, engagement, and partnerships. The ideal candidate will lead strategic brand storytelling and audience engagement across our vast consumer panel of over 6.8 million members in 40+ markets. This role involves building partnerships with online and offline communities, lifestyle platforms, and digital influencers to boost brand visibility and drive quality panel growth across diverse global markets. Key Responsibilities 1. Brand Communication & Content Strategy Develop and execute a cross-market brand communication plan to engage digital consumers and survey panelists worldwide. Craft and optimize engaging, region-specific content for social media, blogs, newsletters, and acquisition campaigns. Ensure brand messaging is consistent, culturally relevant, and aligned with our voice across all touchpoints. Manage TPS's brand personality to position it as a rewarding, fun, and trustworthy community for opinion-sharing. 2. Social Media & Community Engagement Lead social media strategy across platforms like Instagram, Facebook, LinkedIn, and YouTube to increase awareness and engagement. Create compelling organic and paid social campaigns to grow TPSs reach and interaction across markets. Actively monitor trends and conversations among digital consumers and survey enthusiasts to engage in real-time. Build relationships with digital creators, micro-influencers, and community admins to expand TPSs footprint. 3. Brand Partnerships & Tie-Ups Identify and partner with global and regional: Online lifestyle communities Consumer forums and rewards platforms Influencer networks and affiliate partners Student and youth-based organizations Design collaboration models that promote TPS as a go-to destination for earning through opinion sharing. Organize co-branded campaigns, digital events, and referral drives in partnership with external platforms. Drive long-term collaborations that contribute to sustained brand advocacy and active user acquisition. 4. Panel Growth & User Acquisition Align branding efforts with TPSs aggressive panel growth and engagement targets across diverse regions. Leverage partnerships to bring in new users from key audience segments (students, homemakers, professionals, etc.). Continuously test and refine messaging and content to optimize conversion rates and activation. 5. Analytics & Performance Tracking Track brand health, campaign performance, and social media metrics using dashboards and analytics tools. Deliver regular insights and actionable reports on campaign ROI, user sentiment, and growth trends. Use data to refine communication strategies and inform decision-making for future campaigns. Required Qualifications & Skills 4-6 years of experience in consumer marketing, brand communication, or digital media. Strong understanding of global digital audiences, consumer behavior, and community-building practices. Proven track record in social media strategy, content creation, and brand storytelling. Experience in building partnerships with digital communities, online platforms, or influencer networks. Excellent communication skills and the ability to write compelling, user-focused copy. Ability to work across cultures and markets, with sensitivity to language and regional context. • Hands-on experience with social media tools, performance dashboards, and paid campaign platforms. Preferred Skills & Additional Requirements Experience working with large-scale B2C digital products, loyalty programs, or online communities. Familiarity with influencer marketing, community outreach programs and affiliate partnership models. Experience in organizing virtual campaigns, webinars, or community events. Working knowledge of SEO, paid media, and campaign optimization tools. Interested candidates can share their profiles at nisha.a@borderlessaccess.com
At Borderless Access , were looking for a UX Designer whos passionate about crafting intuitive, engaging, and mobile-centric experiences. If you thrive on simplifying complexity and designing with purpose, this is your chance to shape how users interact with both client-facing portals and internal tools. Youll be responsible for delivering best-in-class designs informed by user insights—through competitive analysis, usability testing, journey mapping, and user interviews. Your work will help reduce friction, streamline workflows, and make data-driven platforms feel effortless. What you’ll be doing: Designing responsive, mobile-first experiences for client-facing portals Creating thoughtful internal tools that simplify research workflows Conducting user interviews and usability testing to make design decisions Collaborating with cross-functional teams to align UX with business goals Applying insights from competitive analysis and journey mapping Ensuring designs are performant, accessible, and scalable What we’re looking for: 4–6 years of UX design experience Strong portfolio showcasing intuitive, mobile-first design Proficiency in Figma, Sketch, or Adobe XD Experience simplifying complex workflows and designing for responsiveness A user-first mindset and strong collaboration skills Interested candidates can share their resume at nisha.a@borderlessaccess.com
ole Overview The Sales Development Representative (SDR) will play a pivotal role in driving pipeline growth by generating, qualifying, and nurturing leads across Borderless Accesss global business lines Panel Access, Healthcare, and Insights. This role bridges Sales, Marketing, and Product, focusing on proactive outreach through cold calls, personalized emails, and LinkedIn engagement to convert prospects into qualified opportunities. The SDR will also contribute to improving sales processes, tools, and enablement initiatives to ensure predictable revenue growth. You will design and implement structured outbound processes, leverage CRM automation, and support continuous sales readiness ensuring every client interaction is informed, value-driven, and aligned with brand and business objectives. Key Responsibilities 1. Lead Generation and Prospecting • Execute outbound prospecting through cold calls, emails, and LinkedIn messages. • Identify, research, and connect with decision-makers (CXOs, Marketing Heads, Insights Leads, etc.) in target industries. • Maintain daily activity benchmarks (calls, emails, LinkedIn touches) and log all activity in HubSpot Sales Hub. • Generate qualified leads per quarter aligned to ICP criteria and business verticals. 2. Sales Process and Playbooks • Support in designing and standardizing structured sales methodologies across business lines (Panel Access, Healthcare, Insights). • Implement and follow sales playbooks, qualification frameworks (e.g., BANT, CHAMP), and deal guidance models. • Ensure consistency and visibility in HubSpot Sales Hub, maintaining data hygiene and lead progression tracking. • Collaborate with Sales Leadership and Marketing to define pipeline health metrics and conversion ratios. 3. Tools, Automation, and CRM Excellence • Utilize and manage the sales tech stack (HubSpot, LinkedIn Sales Navigator, Apollo, Humantic AI, etc.). • Leverage automation workflows and dashboards to improve outreach efficiency and tracking. • Partner with internal teams to integrate Client Classification Tracker (CCT) and optimize lead categorization. • Identify and test new automation tools that enhance prospecting, personalization, and efficiency. 4. Sales Training and Readiness • Participate in structured onboarding covering tools, processes, and positioning. • Attend quarterly enablement sessions on storytelling, consultative selling, and objection handling. • Share learnings, feedback, and success stories to help refine outreach best practices. • Continuously improve prospecting techniques through data insights and peer learning. 5. Insights and Feedback Loops • Provide structured feedback from prospect conversations to Sales, Marketing, and Product teams. • Highlight lead quality, market trends, objections, and content effectiveness. • Support win-loss analysis by capturing insights from initial prospect responses. • Collaborate with Growth and Insights teams to strengthen outbound narratives using data led messaging. 6. Performance Analytics and Continuous Improvement • Define and track KPIs, including: o Lead generation volume o MQL SQL conversion rate o Cold outreach response rate o Average deal cycle contribution o Pipeline value generated • Contribute to monthly Sales Effectiveness Reports and suggest improvements for messaging, targeting, and process flow. Tools & Platforms • HubSpot Sales Hub CRM, automation, and sequences. • LinkedIn Sales Navigator lead research and engagement. • Apollo / ZoomInfo lead enrichment and targeting. • Humantic AI personality-based outreach. • Google Workspace, Slack, Notion collaboration and documentation. Ideal Candidate Profile • Experience: 4-5 years in outbound sales, inside sales, or SDR roles ideally in Market Research, SaaS, or B2B Services. • Sales Knowledge: Familiarity with structured sales methodologies (BANT, CHAMP, MEDDIC). • Tech Fluency: Strong experience using HubSpot CRM and prospecting tools. • Communication: Excellent verbal and written communication skills; confident in client outreach. • Analytical Mindset: Ability to interpret data, optimize campaigns, and improve conversions. • Bonus: Exposure to AI-driven prospecting or automation platforms.
Job Title - Engineering Manager Location - Bangalore Work Mode - Hybrid Key responsibilities Lead, mentor, and grow a cross-functional team of engineers specializing. Foster a culture of collaboration, accountability, and continuous learning. Oversee the design and development of robust platform architecture with a focus on scalability, security, and maintainability. Establish and enforce engineering best practices including code reviews, unit testing, and CI/CD pipelines. Promote clean, maintainable, and well-documented code across the team. Lead architectural discussions and technical decision-making, with clear and concise documentation for software components and systems. Collaborate with Product, Design, and other stakeholders to define and prioritize platform features. Track and report on key performance indicators (KPIs) such as velocity, code quality, deployment frequency, and incident response times. Ensure timely delivery of high-quality software aligned with business goals. Work closely with DevOps to ensure platform reliability, scalability, and observability. Conduct regular 1:1s, performance reviews, and career development planning. Conduct code reviews and provide constructive feedback to ensure code quality and maintainability. Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance. Added responsibilities Defining and adhering to the development process Taking part in regular external audits and maintaining artifacts. Identify opportunities for automation to reduce repetitive tasks. Mentor and coach team members in the teams. Continuous optimizing application performance and scalability. Collaborate with the Marketing team to understand different user journeys. Growth and Development The following are some of the growth and development activities that you can look forward to in Borderless access as a Engineering Manager. Develop leadership skills - Enhance your leadership abilities through workshops or coaching from Senior Leadership and Executive Leadership. Foster innovation - Become part of a culture of innovation and experimentation within the product development and operations team. Drive Business Objectives Become part of defining and taking actions to meet the business objectives. About You Bachelor's degree in computer science, Engineering, or a related field. 8+ years of experience in software development. Experience with microservices architecture and container orchestration. Excellent problem-solving and analytical skills. Strong communication and collaboration skills. Solid understanding of data structures, algorithms, and software design patterns. Solid understanding of enterprise system architecture patterns. Experience in managing a small to medium-sized team with varied experiences. Strong proficiency in back-end development, including programming languages like Python, Java, or Node.js, and frameworks like Spring, or Express. Strong proficiency in front-end development, including HTML, CSS, JavaScript, and popular frameworks like React or Angular. Experience with databases (e.g., MySQL, PostgreSQL, MongoDB) Experience with cloud platforms AWS or Azure or GCP (preferred is Azure) Knowledge of containerization technologies Docker, Kubernetes. About Borderless Access Borderless Access is a company we believe in fostering a culture of innovation and collaboration to build and deliver digital-first products for market research methodologies. This enables our customers to stay ahead of their competition. We are committed to becoming the global leader in providing innovative digital offerings for consumers backed by advanced analytics, AI, ML and cutting-edge technological capabilities. Our Borderless Product Innovation and Operations team is dedicated to creating a top-tier market research platform that will drive our organization's growth. To achieve this, we're embracing modern technologies and a cutting-edge tech stack for faster, higher-quality product development. The Product development team is the core of our strategy, fostering collaboration and efficiency. If you're passionate about innovation and eager to contribute to our rapidly evolving market research domain, we invite you to join our team.
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