Job Title: Associate/Sr Associate SEO Job Description Develop and execute SEO strategies covering Technical SEO, On-Page SEO, and Off-Page SEO to enhance organic traffic and rankings. Conduct comprehensive technical audits, resolving crawlability, indexation, Core Web Vitals, and structured data issues. Optimize website architecture, internal linking, robots.txt, XML sitemaps, hreflang, and canonicalization. Implement App Store Optimization (ASO) for mobile apps and YouTube SEO for video content discoverability. Implement AEO (Answer Engine Optimization) strategies to enhance visibility in zero-click results, voice assistants, and AI-powered search engines. Plan and execute GEO SEO strategies to improve local and regional visibility, including Google Business Profile optimization and geo-targeted content creation. Leverage AI-driven SEO techniques, using generative AI tools to enhance content relevance and ranking. Perform keyword research, competitor analysis, and content gap analysis to drive content strategy. Improve meta tags, headings, schema markup, image SEO, and URL structures for on-page optimization. Manage ethical link-building strategies, guest posting, PR outreach, and backlink analysis to strengthen domain authority. Analyze SEO performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog. Monitor Google algorithm updates and apply the latest SEO best practices. Skills Required Should have a good understanding & working knowledge of Google Schema Tags, Google rich snippets, Optimization for Featured Snippets, Voice Search Optimization, Etc., Should have a good understanding of Technical SEO, Video SEO, App Store Optimization, YouTube Marketing, & Everything Latest in the market. Should have expertise in AEO (Answer Engine Optimization) to optimize for voice search, AI snippets, and zero-click search results. Should possess strong GEO SEO knowledge to drive hyperlocal traffic, create location-specific landing pages, and manage local SEO audits. Should have a deeper understanding of GA4, Search Console, Google My Business, Google Tag Manager, Google Trends, Ahref, SEM Rush, SEO MOZ, Firebase Analytics, Appsflyer or any other tool (for ASO), and YouTube Studio (for YouTube SEO). Should have Very strong knowledge in Generating Qualified Leads both for B2B & B2C Target group. Should have working experience in doing SEO for both Product Based and Service Based websites and achieved good ranking and leads. Have good knowledge of CMS platforms like WordPress, webflow , Weebly, Shopify, Magento, etc & deeper understanding of tools like Elementor, Yoast SEO etc. Should have done A/B testing with the content & SEO strategies, especially with landing pages, content formats (Text, video, image) and target groups. Should have a good understanding of conducting and utilizing webinars, podcasts content for organic growth. Expertise in Core Web Vitals, page speed optimization, mobile-first indexing, and structured data implementation. Strong knowledge of website crawling, indexation, JavaScript SEO, and log file analysis. Experience with server-side SEO, CDN optimization, and cloud-based hosting solutions. Deep understanding of keyword research, content optimization, metadata, and internal linking. Hands-on experience in content gap analysis, URL optimization, and AI-powered content strategies.

Job Title: Manager - Panel Business Key Responsibilities 1. Panel Ownership & Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. 2. Strategic Engagement & Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiativesoptimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. 3. Performance Monitoring & Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition & Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement & Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive & Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics & Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product & Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate: Signups, activations, and qualified user base expansion. Survey Completion Rate (%): Completed vs. invited surveys. Churn Rate: Active vs. dormant/inactive panelists. CPC vs. Revenue: Cost per complete and return per panelist. Engagement Index: Participation in gamified tasks and loyalty schemes. Redemption Metrics: Redemption rates and fraud incidents. Panelist NPS & Sentiment: User satisfaction and loyalty trends. Who You Are A strategic thinker with an analytical mindset and strong business acumen. Proven experience in digital panel management, online research, healthcare panel management or audience engagement roles. Skilled in working across teams and managing multiple stakeholder needs. Passionate about delivering exceptional user experiences through data and innovation. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Summary This is not just a panel management roleits a business leadership position embedded in data, user experience, and operational excellence. If you're looking to shape the future of survey-based research while delivering direct business impact, this role offers the platform and ownership to do exactly that.

Borderless Access ( www.borderlessaccess.com ) Designation: Software Engineer Location: Bangalore Work Mode: Hybrid Responsibilities: • 2+ years of experience in developing web applications using ASP.NET programming languages • Excellent logical and analytical skills to build new or fix existing functionality • Experience in developing C#, MVC, SQL Server, and Restful API applications • Familiarity with the client-side framework jQuery, Angular 7+ & NodeJS • Experience in Reporting tools such as Tableau • Exposure to Agile framework, using jira or any other productivity management tools • Exposure to Azure / AWS / GCP would be a plus • Exposure to any one NoSQL product, .NET Core, and Entity Framework added value • Experience of being involved in the end-to-end cycle of product/application development would be highly preferred, not mandatory • Excellent team player to coordinate with business users, developers • Excellent troubleshooting and communication skills