Manager - Panel Business

Job Description

Job Title: Manager - Panel Business Key Responsibilities 1. Panel Ownership & Lifecycle Management Own the complete panelist journey including acquisition, activation, engagement, retention, and reward redemption. Drive survey completes and maintain a high participation rate across segments. Minimize churn and panel fatigue by implementing reactivation and engagement strategies. Manage incentive models aligned with budget and revenue goals, ensuring fraud-free reward processes. 2. Strategic Engagement & Retention Initiatives Design and implement gamification and loyalty/referral programs to boost engagement. Lead survey UX initiativesoptimize for mobile-first, low-drop-off experiences. Continuously capture and act upon panelist feedback and sentiment data. 3. Performance Monitoring & Optimization Track and analyze key panel health and business performance metrics. Optimize survey allocation to improve completion efficiency and user relevance. Implement fraud detection, identity verification, and quality controls. Reduce Cost per Complete (CPC) while enhancing revenue outcomes. Core Responsibilities Breakdown Panel Acquisition & Activation Collaborate with marketing to strategize and execute panelist acquisition campaigns. Optimize sign-up flows, landing pages, and first-touch experiences. Ensure smooth onboarding and encourage fast survey participation post-signup. Survey Performance Optimization Collaborate with Research Operations and deliver survey invites that are timely, relevant, and personalized. Partner with operations to manage quotas and panel alignment to survey supply. Enhance panelist satisfaction by improving survey structure and flow. Engagement & Retention Campaigns Collaborate with Grwoth Team and implement gamification mechanics and periodic engagement challenges. Reactivate dormant users through automated, targeted campaigns. Monitor retention trends and address churn at its root. Incentive & Cost Strategy Design reward models that balance motivation with business ROI. Monitor redemption flows to ensure security and user satisfaction. Align incentive spend with revenue targets. Analytics & Experimentation Develop dashboards and reports on panel KPIs and business impact. Work with analytics teams for behavioral insights and segmentation. Run A/B experiments on engagement strategies and reward models. Cross-Functional Collaboration Marketing: for acquisition and communication strategies. Finance: for incentive budgeting and profitability reviews. Operations: for survey quota planning and panel match rates. Product & Tech: for platform enhancements and feature rollouts. Key Performance Indicators (KPIs) Panelist Growth Rate: Signups, activations, and qualified user base expansion. Survey Completion Rate (%): Completed vs. invited surveys. Churn Rate: Active vs. dormant/inactive panelists. CPC vs. Revenue: Cost per complete and return per panelist. Engagement Index: Participation in gamified tasks and loyalty schemes. Redemption Metrics: Redemption rates and fraud incidents. Panelist NPS & Sentiment: User satisfaction and loyalty trends. Who You Are A strategic thinker with an analytical mindset and strong business acumen. Proven experience in digital panel management, online research, healthcare panel management or audience engagement roles. Skilled in working across teams and managing multiple stakeholder needs. Passionate about delivering exceptional user experiences through data and innovation. Preferred Qualifications 6+ years in panel management, preferably healthcare, digital consumer research or CRM roles. Strong understanding of incentive modeling, gamification, and retention mechanics. Experience with analytics tools (e.g., Tableau, Google Analytics, SQL) is a plus. Excellent communication and collaboration skills. Summary This is not just a panel management roleits a business leadership position embedded in data, user experience, and operational excellence. If you're looking to shape the future of survey-based research while delivering direct business impact, this role offers the platform and ownership to do exactly that.