Sales Enablement & Business Analytics Specialist

Role Overview

• We are seeking a proactive and data-driven professional to join Borderless Access as a

  Sales Enablement & Business Analytics Specialist

  . This role bridges business, marketing, and sales functions enabling leadership with the insights, tools, and reporting needed to drive growth and efficiency.
• The individual will be responsible for managing data systems, analyzing business performance, and creating actionable dashboards and reports that inform strategic decision-making. They will ensure that our sales and marketing teams have the right intelligence to convert opportunities, optimize pipelines, and achieve revenue goals.

Key Responsibilities

Sales & Business Data Analytics

• Analyze sales performance metrics including revenue trends, conversion ratios, and pipeline movement across regions and solutions.
• Deliver actionable insights to support sales enablement from lead conversion patterns to account-level opportunity analysis.
• Build and maintain dashboards for sales leaders to track progress against KPIs and identify performance bottlenecks.
• Consolidate business data from CRM, marketing platforms, and finance trackers to provide a single source of truth.

Sales Enablement Reporting & Insights

• Design and automate MIS reports for sales productivity, account growth, and campaign ROI.
• Track key enablement KPIs such as engagement rates, quota attainment, and lead quality.
• Support leadership and account teams with ad-hoc analytical requests, territory reviews, and revenue forecasts.
• Present insights clearly and visually through tools like Power BI, Tableau, or Excel dashboards.

Data Management & Quality Control

• Ensure consistency, accuracy, and timeliness of all business data across systems.
• Develop and maintain standardized processes for data entry, validation, and reporting.
• Identify data gaps, reconcile discrepancies, and improve system integrations for reliable reporting.

Collaboration & Strategic Support

• Partner with Sales, Marketing, and Finance teams to align data insights with business goals.
• Contribute to strategic reviews with performance summaries and data-backed recommendations.
• Act as a key liaison between business teams and technology platforms to enhance data infrastructure and reporting automation.

Skills & Qualifications

Essential:

• Bachelors degree in Business Administration, Marketing, Statistics, Economics, or a related field.
• 25 years of experience in sales enablement, business data analysis, or MIS reporting.
• Strong command of MS Excel (advanced formulas, pivot tables, macros) and visualization tools (Power BI, Tableau, Google Data Studio, etc.).
• Familiarity with CRM platforms (Salesforce, HubSpot, or equivalent) and SQL for data extraction.
• Strong analytical and critical-thinking abilities with attention to detail.
• Excellent communication and presentation skills for translating data into business insights.

Preferred:

• Experience with marketing and sales funnel analytics (lead quality, cost per conversion, ROI analysis).
• Exposure to B2B performance metrics, territory management, and revenue forecasting.
• Knowledge of automation tools and reporting integration frameworks.

Key Competencies

• Strong data-driven mindset with a focus on business impact.
• High ownership and accountability in managing deliverables.
• Collaborative approach with the ability to partner across teams.
• Passion for improving sales productivity and decision-making through insights.

Growth Path

• This role provides cross-functional exposure to

  Sales, Marketing, and Business Intelligence

  , offering growth opportunities into:

• Senior Business Analyst

• Sales Enablement Manager

• Business Intelligence Lead

• Revenue Operations Manager

Interested candidates can share their updated resume at nisha.a@borderlessaccess.com