Manager – Performance Marketing

Manager – Performance Marketing

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across

  Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, YouTube Ads, Twitter Ads

  , and programmatic platforms.
• Drive measurable business outcomes by optimizing

  ROI, CPA, ROAS

  , and overall funnel performance using data and AI-driven insights.
• Implement full-funnel performance strategies across

  search, display, video, social, and paid acquisition channels

  .
• Analyze audience behavior, performance trends, and conversion data to create

  high-performing, audience-specific campaigns

  .
• Manage and optimize media budgets efficiently to support scalable growth and revenue targets.
• Collaborate with

  content, design, analytics, and product teams

  to ensure effective campaign execution and messaging alignment.
• Conduct

  A/B testing

  on creatives, landing pages, and audiences to improve engagement and conversion rates.
• Monitor, track, and report campaign performance, translating data into

  clear insights and actionable recommendations

  .
• Stay updated with platform changes, emerging ad formats, and performance marketing best practices.
• Support automation initiatives and CRM integrations to enhance marketing efficiency and attribution.

Requirements

• Bachelor’s or Master’s degree in

  Marketing, Business, or a related field

  .

• 3-4 years of experience

  in performance or digital marketing with hands-on campaign management experience.
• Strong expertise in

  Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads

  .
• Proficiency in

  Google Analytics, Google Tag Manager

  , and performance tracking frameworks.
• Solid understanding of

  bidding strategies, audience segmentation, attribution models, and CRO

  .
• Experience working with marketing automation tools, CRMs, and analytics platforms.
• Strong analytical mindset with a data-driven approach to optimization and decision-making.
• Ability to work independently while collaborating effectively with teams.
• Clear communication skills to present insights and performance updates to stakeholders.

🌈 Nice to Have

• Google Ads, Meta Blueprint, or other platform certifications.
• Experience with

  AI-powered marketing tools

  and automation workflows.
• Working knowledge of

  SEO, email marketing, and content-led growth

  .
• Exposure to

  CDPs, first-party data strategies

  , or international campaigns.

🚀 Ready to Join Us?

apply now

GrowthJockey