Manager New Product Development & 3rd Party Partnerships

Greetings from Synergy Resource Solutions, a leading recruitment consultancy firm.

We are hiring for our client company, which is a growing dairy brand and offering high-quality packaged milk, curd, lassi, buttermilk, and other milk-based products. The plant capacity is 2000 LPH.

Position: Manager New Product Development & 3rd Party Partnerships

Location: Varanasi / Jaunpur / Prayagraj Region, Uttar Pradesh

Industry: FMCG / Dairy / Food & Beverages

Reporting To: Director / Head of Business Expansion

Experience Required: Minimum 5 years in a similar role

Key Responsibilities:

1. New Product Identification & Strategy

Identify viable product categories such as ghee, sweets, flavored milk, butter, staples (atta, rice, dal), ready-to-eat/ready-to-cook items, etc.

Conduct market research and competitor benchmarking to identify market gaps and high-margin product opportunities.

2. 3rd Party Manufacturing & White Label Partnerships

Identify, evaluate, and onboard 3rd party manufacturing units for white label production.

Negotiate commercial terms, pricing, and ensure quality and regulatory compliance.

3. Sales & Distribution Channel Development

Develop go-to-market strategies and expand distribution networks.

Collaborate with existing milk network for product bundling.

4. Team Leadership & Execution

Lead FMCG/Dairy product distribution team across UP with clear KPIs.

5. Performance Monitoring & Profitability

Monitor SKU performance, optimize pricing/packaging, and ensure profitability.

Graduate/Postgraduate in Business, Food Technology, or Dairy/FMCG Management.

Minimum 5 years experience in product development and 3rd party manufacturing.

Strong network in Uttar Pradesh markets and vendor ecosystem.

Proven track record in launching new SKUs and retail network building.

Strong leadership, negotiation, and supply chain understanding.

Experience in tier 2/3 town launches is highly desirable.

Opportunity to lead and grow a new vertical in a high-potential regional brand.

Autonomy in decision-making with strong growth prospects.

Attractive incentives linked to product success and distribution expansion.

Why Join Us

Take charge of the core operations of a growing dairy brand in Eastern UP

Opportunity to build and lead a plant that s scaling in product lines and volumes

High-impact leadership role with ownership and visibility

Competitive salary + performance incentives and growth prospects

If your profile matches with requirement & if you are interested, please share your updated resume with details of your present salary, expectations & notice period.