Manager - MICE & Loyalty

Job Description

Ensures complete end to end fulfilment of various Loyalty program tier deliverables such as stationaries, safety kits, trophies etc Designing and curating the kits by engaging with creative agencies Negotiating with vendors to finalize the actual Ensure regular dispatches to locations etc by coordinating with Zonal MIS team Needs to a have a creative bend Key Result Areas / Supporting Actions Create an online redemption & engagement portal It will empower our dealers to avail promised rewards such as vouchers etc It will also help to fulfil all promised tier benefits for dealers with little or no intervention from the TSM as the entire process will be system driven with a centrally located administrator. To Engage the Dealer & his family (spouse & children) To promote our Trips & MICE - create buzz and do a build up to any Trip & Event (photos / videos / photo gallery) Create MICE capability in Birla Opus MICE is an extremely important lever for the Paints business and becomes a key influencing factor for a dealer to foster business with a brand. Over the years, channel partners have become we'll-travelled, and they are used to certain standards. Keeping this in mind, our goal is to provide unique and differentiated experiences for our dealers in an already competitive environment which will motivate them to engage with us in our business. Hence, we would want to build a capability & set standard, processes which will enable us to create a fulfilling and unique experience for our Channel partners Strategic Collaborations & Partnerships within the Group companies Partnering with ABG brands (Fashion wing, Capital, Nowel Jewe'lleries, restaurant etc) and provide exclusive discounts, policies to our channel partners. Exclusive Signature Club / Magnum Club Metal co-branded credit/ debit cards from Aditya Birla Capital for our dealers Manage Channel Loyalty Program Exclusive gifting and awards fully made with ABG products. Coursera collaboration for specific courses for Dealer s children Bundled OTT packages provided to dealers on their registered mobile numbers Amazon Prime, Hotstar etc, local OTT platforms like Hoichoi, Jiocinema etc Partner with various brands such as Mahindra Holidays, MMT or Aditya Birla Quest2Travel Holidays etc and provide them Holiday vouchers which can be bought through points in our engagement portal at good discounts. Fostering Community & network for our channel partners A sense of community and belonging Lead MICE life -cycle Assist in planning, coordinating, and execute MICE, events, on-ground activations such as reward felicitation and channel engagements. Build relationships with MICE operators and event agencies for seamless execution. Manage the entire event lifecycle -planning, recce to final event, from negotiation, budgeting, and vendor management to execution. Ensure all events align with the company s brand image and objectives. Coordination with field team / internal stakeholders for coordination & entire logistics planning for event. Qualifications: Under Graduate