Manager – Institutional Sales (B2B)

Manager – Institutional Sales (B2B)

Location:

Department:

Reporting To:

CTC:

Job ID:

Email ID:

Job Purpose

institutional clients

Key Responsibilities (KRAs)

1. Lead Generation & Business Development

• Identify and target institutional clients for

  co-branded and white-labeled agri-inputs

  .
• Focus segments:
• • Agri marketing companies
• • Exporters
• • Agri-input distributors with private labels
• • NGOs & CSR projects in agriculture
• • Government procurement agencies (tenders)

1. Client Engagement & Relationship Management

• Build and maintain

  long-term institutional client relationships

  .
• Conduct meetings, presentations, and

  negotiations

  with potential partners.
• Act as

  single point of contact

  for institutional clients.

1. Proposal Management & Customization

• Prepare

  proposals, MOUs, and pricing offers

  aligned to client requirements.
• Coordinate with

  R&D, regulatory, and production

  teams for formulations & packaging.
• Support in

  product registrations / CIB endorsements

  when required.

1. Order & Delivery Coordination

• Finalize and track

  bulk purchase orders

  .
• Liaise with manufacturing for

  timely production, packaging, and delivery

  .
• Ensure client

  label/artwork compliance

  .

1. Reporting & Market Intelligence

• Maintain

  lead, proposal, and conversion reports

  .
• Share monthly MIS covering

  pipeline, performance, and competitor insights

  .
• Monitor client satisfaction & ensure

  repeat business

  .

Desired Candidate Profile

• Experience:

  4–7 years in

  B2B Institutional Sales

  , preferably in

  Agri Inputs / Contract Manufacturing

  .

• Education:

  Graduate/Postgraduate in

  Agriculture, Business Management, or related field

  .

• Skills Required:

• Strong

  business development & negotiation skills

• Excellent

  communication & presentation abilities

• Understanding of

  manufacturing processes & agri-input regulations (CIB norms preferred)

• Ability to

  collaborate with cross-functional teams

Growth Path

National Institutional Head / Strategic Alliance Lead