Manager - CRM & Automation

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim. Recognised by the University Grants Commission (UGC) and aligned with the National Education Policy 2020 (NEP 2020), MSU is pioneering the convergence of higher education and the skilling ecosystem in India.

We partner closely with industries and Skill Development Institutes to design work-integrated programmes where learning meets real-world experience. As a recognised Awarding Body under NCVET and an anchor partner of NSDC and NSDC International PMU, MSU is committed to preparing India’s youth for the future of work.

Job Summary

We’re looking for a data-driven marketer to own the intelligence layer of Medhavi’s marketing and admissions engine. As Manager - CRM & Automation, you’ll build the bridge between campaigns, leads, and outcomes across B2B, B2C, and Foundation verticals. You’ll deploy automation and AI-driven lead scoring, personalisation, and workflow optimisation to power every stage of the funnel - from outreach to retention.

This is a cross-functional role that works with Growth, Pre-Sales, Counselling, Analytics, and Brand teams to ensure CRM adoption, predictive insights, and seamless personalisation.

Key Responsibilities

• Maintain CRM hygiene and data structure across verticals
• Design and manage multi-channel nurture journeys (email, WhatsApp, SMS)
• Build AI-based lead scoring and conversion-propensity models
• Automate personalisation triggers using engagement behaviour
• Integrate CRM with web, ad, and reporting systems
• Train Sales, Counselling, and Pre-Sales teams in CRM best practices
• Partner with Analytics to improve funnel forecasting
• Document workflows and automation playbooks
• Continuously experiment with new AI and automation tools
• Ensure GDPR and data-privacy compliance across campaigns

Qualifications

• 5+ years in CRM, marketing automation, or lifecycle marketing
• Hands-on with HubSpot, Salesforce, or Zoho ecosystems
• Experience designing multi-channel automations via Zapier, Make, or native tools
• Exposure to AI-driven lead scoring or predictive CRM modules
• Data-driven communicator comfortable with cross-team enablement
• Bachelor’s degree in Marketing / Engineering; CRM / AI certifications preferred

What We Offer

growth, impact, and purpose.

Mission-driven work:

Leadership exposure:

Learning & development:

Fast-track growth:

Culture & perks: